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Articles (214)

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1-10 of 214 results for customer–brand experience

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Select article: Customer experience,not brands will be on the iron throne

Retricted access

Research article

First published 2020-1

Customer experience,not brands will be on the iron throne

Philipp “Phil” Klaus

International Journal of Market Research

Select article: Customer Experiences in Branded Metaverse Events: Effects on Brand Equity

Retricted access

Research article

First published 2026-2

Customer Experiences in Branded Metaverse Events: Effects on Brand Equity

Margherita Pagani, Lijun Xie

Journal of Interactive Marketing

Select article: What Triggers Customer Curiosity? Exploring the Role of Branded Content Experience Design on Customer Response

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Research article

First published 2025-3

What Triggers Customer Curiosity? Exploring the Role of Branded Content Experience Design on Customer Response

Seonjeong (Ally) Lee

Journal of Hospitality & Tourism Research

Select article: Examining Customer Motivation and Its Impact on Customer Engagement Behavior in Social Media: The Mediating Effect of Brand Experience

Open access

Research article

First published 2021-10

Examining Customer Motivation and Its Impact on Customer Engagement Behavior in Social Media: The Mediating Effect of Brand Experience

Xi Chen, Chunlan Jiao, Ran Ji [...]

Sage Open

Select article: The effect of employee based brand equity on customer experience in multinational chain hotels

Open access

Research article

First published 2024

The effect of employee based brand equity on customer experience in multinational chain hotels

Jinlan Zhang, Viachaslau Filimonau, Ulan Tlemissov

Tourism and Hospitality Research

Select article: Assessing the Impact of Brand Equity and Demographic Characteristics on Brand Loyalty: The Mediating Role Played By Customer Experience in United Arab Emirates’ Hotel Industry

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Research article

First published 2022-6

Assessing the Impact of Brand Equity and Demographic Characteristics on Brand Loyalty: The Mediating Role Played By Customer Experience in United Arab Emirates’ Hotel Industry

Mohammed T. Nuseir

Journal of Hospitality & Tourism Research

Select article: Influence of individual and social values on customer engagement in luxury thermal spa hotels: The mediating roles of perceived justice and brand experience

Open access

Research article

First published 2025-1

Influence of individual and social values on customer engagement in luxury thermal spa hotels: The mediating roles of perceived justice and brand experience

Arnold Japutra, Sandra Maria Correia Loureiro, Sebastian Molinillo [...]

Tourism and Hospitality Research

Select article: Brand Experience and Brand Equity

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Research article

First published 2019-12

Brand Experience and Brand Equity

Faseeh Amin Beig, Fayaz Ahmad Nika

Vision: The Journal of Business Perspective

Select article: Determinants of Customers’ Brand Choice and Continuance Intentions with Mobile Data Service Provider: The Role of Past Experience

Retricted access

Research article

First published 2018-12

Determinants of Customers’ Brand Choice and Continuance Intentions with Mobile Data Service Provider: The Role of Past Experience

Obinna C. Ojiaku, Aihie Osarenkhoe

Global Business Review

Select article: Antecedents and an Outcome of Customer Engagement With Hotel Brand Community on Facebook

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Research article

First published 2020-2

Antecedents and an Outcome of Customer Engagement With Hotel Brand Community on Facebook

Reham Touni, Woo Gon Kim, Hyung-Min Choi [...]

Journal of Hospitality & Tourism Research

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