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Open access

Research article

First published 2021-7

Linking CSR and Customer Engagement: The Role of Customer-Brand Identification and Customer Satisfaction

James Agyei, Shaorong Sun, Emmanuel Kofi Penney [...]

Sage Open

Retricted access

Research article

First published 2016-1

The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands

Kevin Kam Fung So, Ceridwyn King, Beverley A. Sparks [...]

Journal of Travel Research

Retricted access

Research article

First published 2020-2

Antecedents and an Outcome of Customer Engagement With Hotel Brand Community on Facebook

Reham Touni, Woo Gon Kim, Hyung-Min Choi [...]

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 2014-8

Customer Engagement With Tourism Brands

Kevin Kam Fung So, Ceridwyn King, Beverley Sparks

Journal of Hospitality & Tourism Research

Open access

Research article

First published 2021-10

Examining Customer Motivation and Its Impact on Customer Engagement Behavior in Social Media: The Mediating Effect of Brand Experience

Xi Chen, Chunlan Jiao, Ran Ji [...]

Sage Open

Retricted access

Research article

First published 2025-11

Brand Preference on the Edge of Customer Engagement,Mental Accounting,Attitude and Customers’ Biasness: An ISM Approach for Financial Products

Laxmikant Pattnaik, Saroj Kumar Sahoo, Sandhyarani Sahoo

Management and Labour Studies

Retricted access

Research article

First published 2020-2

Customer Engagement and its Outcomes: The Cross-Level Effect of Service Environment and Brand Equity

Juanjuan Ou, IpKin Anthony Wong, Catherine Prentice [...]

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 2025

Cross-platform Analysis of Customer Brand Engagement with Fashion Brands: A Multi-group Perspective

Dinesh Kumar, Gurveen Kaur, Hamendra Kumar Dangi

FIIB Business Review

Retricted access

Research article

First published 2025

From Clicks to Commitment: Exploring the Role of Digital Content Marketing in Fostering Customer–Brand Engagement and Brand Loyalty

Shelleka Gupta, Ronnie Dutt

Global Business Review

Open access

Research article

First published 2025-2

Battle of Influence: Analysing the Impact of Brand-Directed and Influencer-Directed Social Media Marketing on Customer Engagement and Purchase Behaviour

Ashish Kumar, Daniel Rayne, Jari Salo [...]

Australasian Marketing Journal

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