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Research article

First published 2021-3

How Corporate Social Responsibility and Social Identities Lead to Corporate Brand Equity: An Evaluation in the Context of Sport Teams as Brand Extensions

Shang-Chun Ma, Kyriaki Kaplanidou

Sport Marketing Quarterly

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Research article

First published 2019-6

Understanding the impacts of corporate social responsibility and brand attributes on brand equity in the restaurant industry

Michael S Lin, Yeasun K Chung

Tourism Economics

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Research article

First published 2021-5

A bittersweet past: The negative equity of corporate heritage brands

Anders Ravn Sørensen, Ellen M Korsager, Michael Heller

Journal of Consumer Culture

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Research article

First published 2014-10

The Contribution of Perceived Labor Transparency and Perceived Corporate Giving to Brand Equity in the Footwear Industry

Jiyun Kang, Gwendolyn Hustvedt

Clothing and Textiles Research Journal

Open access

Research article

First published 2024-10

Influence of Corporate Environmental Responsibility on Dimensions of Brand Equity in the Sustainable Food Industry

Luis Alex Carbajal-Rubio, Elizabeth Emperatriz García-Salirrosas, Miluska Villar-Guevara [...]

Sage Open

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Research article

First published 2018-9

The Effect of Corporate Social Responsibility on Brand Equity and the Moderating Role of Ethical Consumerism: The Case of Starbucks

Jee-Won Kang, Young Namkung

Journal of Hospitality & Tourism Research

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Research article

First published 2016-1

Culture Doesn’t Matter? The Impact of Apparel Companies’ Corporate Social Responsibility Practices on Brand Equity

Hongjoo Woo, Byoungho Jin

Clothing and Textiles Research Journal

Open access

Research article

First published 2020

How does corporate social responsibility transform brand reputation into brand equity? Economic and noneconomic perspectives of CSR

Asif Mahmood, Jamshed Bashir

International Journal of Engineering Business Management

Open access

Research article

First published 2023-12

The Role of Corporate Workplace Inclusivity Policies,Brand Equity,and Innovation Intensity in Firm Profitability: A Moderated Mediational Approach

Mahabubur Rahman, M. Ángeles Rodríguez-Serrano, Anwar Sadat Shimul [...]

Journal of Macromarketing

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Research article

First published 2002-4

Building Brand Equity through Corporate Societal Marketing

Steve Hoeffler, Kevin Lane Keller

Journal of Public Policy & Marketing

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