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Articles (65)

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1-10 of 65 results for content monetization

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Select article: Paywalls: Monetizing Online Content

Retricted access

Research article

First published 2019-3

Paywalls: Monetizing Online Content

Adithya Pattabhiramaiah, S. Sriram, Puneet Manchanda

Journal of Marketing

Select article: Monetizing a Meme: YouTube,Content ID,and the Harlem Shake

Open access

Research article

First published 2016-1

Monetizing a Meme: YouTube,Content ID,and the Harlem Shake

Michael Soha, Zachary J. McDowell

Social Media + Society

Select article: Institutional Polymorphism: Diversification of Content and Monetization Strategies on YouTube

Retricted access

Research article

First published 2023-5

Institutional Polymorphism: Diversification of Content and Monetization Strategies on YouTube

Jacob Ørmen, Andreas Gregersen

Television & New Media

Select article: “Rewarding Good Creators”: Corporate Social Media Discourse on Monetization Schemes for Content Creators

Open access

Research article

First published 2020-10

“Rewarding Good Creators”: Corporate Social Media Discourse on Monetization Schemes for Content Creators

Susanne Kopf

Social Media + Society

Select article: Crowding-Out in Content Monetization Under Pay What You Want: Evidence From Live Streaming

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Research article

First published 2025-12

Crowding-Out in Content Monetization Under Pay What You Want: Evidence From Live Streaming

Dai Yao, Shijie Lu, Xingyu Chen

Production and Operations Management

Select article: Selling Otherness on YouTube: Digital inter-Asian Orientalism and YouTube monetization system

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Research article

First published 2025-1

Selling Otherness on YouTube: Digital inter-Asian Orientalism and YouTube monetization system

Dasol Kim

International Journal of Cultural Studies

Select article: Economic Analysis of Reward Advertising

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Research article

First published 2019-10

Economic Analysis of Reward Advertising

Hong Guo, Xuying Zhao, Lin Hao [...]

Production and Operations Management

Select article: Fan Cultivation and Monetization With Network Effects: Competing Influencers and Collaborating Brands

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Research article

First published 2026

Fan Cultivation and Monetization With Network Effects: Competing Influencers and Collaborating Brands

Yangyang Xie, Suresh P Sethi, Lijun Ma [...]

Production and Operations Management

Select article: Wait for Free: A Consumption-Decelerating Promotion for Serialized Digital Media

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Research article

First published 2025-2

Wait for Free: A Consumption-Decelerating Promotion for Serialized Digital Media

Jangwon Choi, Inyoung Chae, Fred Feinberg

Journal of Marketing Research

Select article: ‘Traffic rewards’,‘algorithmic visibility’,and ‘advertiser satisfaction’: How Chinese short-video platforms cultivate creators in stages

Free access

Research article

First published 2024-2

‘Traffic rewards’,‘algorithmic visibility’,and ‘advertiser satisfaction’: How Chinese short-video platforms cultivate creators in stages

Yang Huang, WeiMing Ye

Convergence: The International Journal of Research into New Media Technologies

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