Sage Journals: Discover world-class research

Retricted access

Research article

First published 2020-11

The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity

J. A. Castañeda-García, D. M. Frías-Jamilena, S. Del Barrio-García [...]

Journal of Travel Research

Retricted access

Research article

First published 2014-10

Context-based Strategies for Engaging Consumers with Public Reports about Health Care Providers

Dale Shaller, David E. Kanouse, Mark Schlesinger

Medical Care Research and Review

Retricted access

Research article

First published 2025

Price dynamics and market competition in resort industry: An agent-based modelling approach

Emiliano Alvarez, Juan Gabriel Brida, Pablo J Cárdenas-García [...]

Tourism Economics

Retricted access

Research article

First published 2018-9

Social Media Ties Strategy in International Branding: An Application of Resource-Based Theory

Hongzhi Gao, Mary Tate, Hongxia Zhang [...]

Journal of International Marketing

Retricted access

Research article

First published 2025

Cross-border e-commerce marketing strategy based on consumer behavior in the era of big data

Bao Li

Journal of Computational Methods in Sciences and Engineering

Retricted access

Research article

First published 2021-1

RETRACTED: The effect of commodity promotion strategy based on psychological distance theory on consumer's purchase behavior intention

Tang Tiantian, Hu Pei

International Journal of Electrical Engineering & Education

Retricted access

Research article

First published 2020-6

Designing differential service strategy for two-dimensional warranty based on warranty claim data under consumer-side modularisation

Tong Peng, Liu Chunling

Proceedings of the Institution of Mechanical Engineers,Part O: Journal of Risk and Reliability

Open access

Research article

First published 2024-9

A Good Signal: How Firms Can Utilize Country of Origin as a Strategic Analytical Tool

Rafid Ur Rahman, Martin Heinberg, Sourindra Banerjee [...]

Journal of International Marketing

Retricted access

Research article

First published 2017-3

The Effects of Advertised Quality Emphasis and Objective Quality on Sales

Praveen K. Kopalle, Robert J. Fisher, Bharat L. Sud [...]

Journal of Marketing

Retricted access

Research article

First published 2021-08-11

Evolutionary strategies of consumer federation and manufacturer under recall mechanism

Chuanxu Wang, Changqun Song, Lang Xu

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Search results