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Review article

First published 2017-1

Effects of an icon-based menu labelling initiative on consumer food choice

Claire Kerins, Katie Cunningham, Francis M Finucane [...]

Perspectives in Public Health

Free access

Research article

First published 2024-2

Personalized Communication as a Platform for Service Inclusion? Initial Insights Into Interpersonal and AI-Based Personalization for Stigmatized Consumers

Martin Mende, Maura L. Scott, Valentina O. Ubal [...]

Journal of Service Research

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Research article

First published 2022-10

Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging

Ekaterina Salnikova, Yuliya Strizhakova, Robin A. Coulter

Journal of Marketing Research

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Research article

First published 1996-5

Task priorities and design for an arm orthosis

Tariq Rahman, Sean Stroud, Rungun Ramanathan [...]

Technology and Disability

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Research article

First published 1987-2

Which Coke is It? Social Influence in the Marketplace

W. David Pierce

Psychological Reports

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Research article

First published 2001-11

Learning and using electronic information products and services: A field study

Vikas Mittal, Mohanbir S. Sawhney

Journal of Interactive Marketing

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Research article

First published 2009-12

Benefits Leader Reversion: How a Once-Preferred Product Recaptures its Standing

Kurt A. Carlson, Margaret G. Meloy, Daniel Lieb

Journal of Marketing Research

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Research article

First published 2011-11

The Aha! Experience: Insight and Discontinuous Learning in Product Usage

Arun Lakshmanan, H. Shanker Krishnan

Journal of Marketing

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Research article

First published 2024-4

Social Media Influencer Effects on CSR Communication: The Role of Influencer Leadership in Opinion and Taste

Yang Cheng, Chun-Ju Flora Hung-Baesecke, Yi-Ru Regina Chen

International Journal of Business Communication

Open access

Research article

First published 2020-7

Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image

Shahid Bashir, Muddasar Ghani Khwaja, Yasir Rashid [...]

Sage Open

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