Search results: Sage Journals

Open accessResearch articleFirst published April, 2023

Impact of Snack Food Packaging Design Characteristics on Consumer Purchase Decisions

Haiying Wang, Muhamad Abdul Aziz Ab Gani, Chang Liu

Sage Open

Open accessResearch articleFirst published April, 2023

Le Bo, Yimo Chen, Xiaoli Yang

Sage Open

Open accessResearch articleFirst published July, 2025

Ke Lei, Yixuan Liu

Sage Open

Restricted accessResearch articleFirst published August, 1969

Tanniru R. Rao

Journal of Marketing Research

Restricted accessResearch articleFirst published March, 2007

Elina Jaakkola

Marketing Theory

Restricted accessResearch articleFirst published July, 2003

DPS Verma, Sheetal Kapoor

Paradigm: A Management Research Journal

Restricted accessOtherFirst published August, 2003

Rajnish K. Misra, Richa Agrawal

Management and Labour Studies

Restricted accessResearch articleFirst published January, 2009

Sanjeev Verma

Global Business Review

Restricted accessResearch articleFirst published June, 1996

Mark B. Houston, Beth A. Walker

Journal of the Academy of Marketing Science

Restricted accessResearch articleFirst published June, 2015

Nuntana Udomkit, Panuvat Mathews

Global Business Review