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Articles (656)

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1-10 of 656 results for consumer purchase decision

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Select article: Impact of Snack Food Packaging Design Characteristics on Consumer Purchase Decisions

Open access

Research article

First published 2023-4

Impact of Snack Food Packaging Design Characteristics on Consumer Purchase Decisions

Haiying Wang, Muhamad Abdul Aziz Ab Gani, Chang Liu

Sage Open

Select article: The Impact of Contradictory Online Reviews on Consumer Online Purchase Decision: Experimental Evidence From China

Open access

Research article

First published 2023-4

The Impact of Contradictory Online Reviews on Consumer Online Purchase Decision: Experimental Evidence From China

Le Bo, Yimo Chen, Xiaoli Yang

Sage Open

Select article: When AI Becomes a Shopping Advisor: A Study on the Impact of Generative AI Review on Consumer Purchase Decision

Open access

Research article

First published 2025-7

When AI Becomes a Shopping Advisor: A Study on the Impact of Generative AI Review on Consumer Purchase Decision

Ke Lei, Yixuan Liu

Sage Open

Select article: Consumer's Purchase Decision Process: Stochastic Models

Retricted access

Research article

First published 1969-8

Consumer's Purchase Decision Process: Stochastic Models

Tanniru R. Rao

Journal of Marketing Research

Select article: Purchase decision-making within professional consumer services

Retricted access

Research article

First published 2007-03

Purchase decision-making within professional consumer services

Elina Jaakkola

Marketing Theory

Select article: Dynamics of Family Decision-making: Purchase of Consumer Durables

Retricted access

Research article

First published 2003-7

Dynamics of Family Decision-making: Purchase of Consumer Durables

DPS Verma, Sheetal Kapoor

Paradigm: A Management Research Journal

Select article: Purchase Decision Involvement: An Exploratory Study on Consumer Values

Retricted access

Other

First published 2003-8

Purchase Decision Involvement: An Exploratory Study on Consumer Values

Rajnish K. Misra, Richa Agrawal

Management and Labour Studies

Select article: Do All Advertising Appeals Influence Consumer Purchase Decision

Retricted access

Research article

First published 2009-1

Do All Advertising Appeals Influence Consumer Purchase Decision

Sanjeev Verma

Global Business Review

Select article: Self-Relevance and Purchase Goals: Mapping a Consumer Decision

Retricted access

Research article

First published 1996-06

Self-Relevance and Purchase Goals: Mapping a Consumer Decision

Mark B. Houston, Beth A. Walker

Journal of the Academy of Marketing Science

Select article: The Analysis of Bangkok Coffee Chain’s Consumers and the Influence of Brand Personalities on their Purchasing Decision

Retricted access

Research article

First published 2015-6

The Analysis of Bangkok Coffee Chain’s Consumers and the Influence of Brand Personalities on their Purchasing Decision

Nuntana Udomkit, Panuvat Mathews

Global Business Review

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