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Research article

First published 2015-4

Managerial Empathy Facilitates Egocentric Predictions of Consumer Preferences

Johannes D. Hattula, Walter Herzog, Darren W. Dahl [...]

Journal of Marketing Research

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Research article

First published 2025-12

Future Thinking Climate Change: Consumers’ Sustainability Perspectives,Predictions,Preferences,and Paths Forward

Steven W. Rayburn, Sidney T. Anderson, Gail M. Zank [...]

Journal of Macromarketing

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Research article

First published 1953-7

On the Necessity to Present Consumer Preferences as Predictions

Alfred Politz, W. Edwards Deming

Journal of Marketing

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Research article

First published 2024-12

The Value of Genetic Data in Predicting Preferences: A Study of Food Taste

Remi Daviet, Gideon Nave

Journal of Marketing Research

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Research article

First published 2020-11

Lifestyles in Amazon: Evidence from online reviews enhanced recommender system

Yinghui Huang, Hui Liu, Weiqing Li [...]

International Journal of Market Research

Open access

Research article

First published 2021-11

Which Bag? Predicting Consumer Preferences for a Luxury Product With a Discrete Choice Experiment

Canie K.Y. Chu Lo, Suzan Burton, Regan Lam [...]

Australasian Marketing Journal

Open access

Research article

First published 2024-6

We are What We Consume: Predicting Independent Voters’ Voting Preference From Their Media Diet Color

Chingching Chang, Yu-Chuan Hung, Morris Hsieh

Social Science Computer Review

Free access

Research article

First published 2024-01-10

Deep learning architecture towards consumer buying behaviour prediction using multitask learning paradigm

M.P. Geetha, D. Karthika Renuka

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2015-8

Using EEG to Predict Consumers’ Future Choices

Ariel Telpaz, Ryan Webb, Dino J. Levy

Journal of Marketing Research

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Research article

First published 2015-9

Revisiting Consumer Ethnocentrism: Review,Reconceptualization,and Empirical Testing

Nikoletta-Theofania Siamagka, George Balabanis

Journal of International Marketing

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