You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (144)

Journals (0)

1-10 of 144 results for consumer online purchase decision

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: The Impact of Contradictory Online Reviews on Consumer Online Purchase Decision: Experimental Evidence From China

Open access

Research article

First published 2023-4

The Impact of Contradictory Online Reviews on Consumer Online Purchase Decision: Experimental Evidence From China

Le Bo, Yimo Chen, Xiaoli Yang

Sage Open

Select article: Too obvious to ignore: Influence of popular reviews on consumer online purchasing decisions

Retricted access

Research article

First published 2021-04-23

Too obvious to ignore: Influence of popular reviews on consumer online purchasing decisions

Xin Su, Mingzi Niu

Human Systems Management

Select article: One Size Fits All? The Differential Impact of Online Reviews and Coupons

Retricted access

Research article

First published 2020-10

One Size Fits All? The Differential Impact of Online Reviews and Coupons

Sulin Ba, Yuan Jin, Xinxin Li [...]

Production and Operations Management

Select article: eWOM: Extant Research Review and Future Research Avenues

Open access

Research article

First published 2016-9

eWOM: Extant Research Review and Future Research Avenues

Anubhav Mishra, S M Satish

Vikalpa: The Journal for Decision Makers

Select article: Clicking Into Harm’s Way: The Decision to Purchase Regulated Goods Online

Retricted access

Research article

First published 2017-10

Clicking Into Harm’s Way: The Decision to Purchase Regulated Goods Online

Jay P. Kennedy, Jeremy M. Wilson

American Behavioral Scientist

Select article: Gender and Internet Consumers' Decision-Making

Retricted access

Research article

First published 2007-02

Gender and Internet Consumers' Decision-Making

Chyan Yang, Chia-Chun Wu

Cyberpsychology,Behavior,and Social Networking

Select article: When AI Becomes a Shopping Advisor: A Study on the Impact of Generative AI Review on Consumer Purchase Decision

Open access

Research article

First published 2025-7

When AI Becomes a Shopping Advisor: A Study on the Impact of Generative AI Review on Consumer Purchase Decision

Ke Lei, Yixuan Liu

Sage Open

Select article: How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments?

Retricted access

Research article

First published 2025-2

How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments?

Xinyu Chang, Hualu Zheng, Shuai Yang [...]

Journal of Interactive Marketing

Select article: Evaluating the ending‐9 pricing strategy along the online shopping funnel

Retricted access

Research article

First published 2023-11

Evaluating the ending‐9 pricing strategy along the online shopping funnel

Jialie Chen

Production and Operations Management

Select article: A Critical Investigation of Consumer Response for Monetary and Non-monetary Promotions Across E-services

Retricted access

Research article

First published 2020-12

A Critical Investigation of Consumer Response for Monetary and Non-monetary Promotions Across E-services

Ayushi Sharma, O. P. Wali, Rakesh Mohan Joshi

Paradigm: A Management Research Journal

1
2
3
•••
15
10 / page

Article type

Publication date

Subjects

Access