Search results: Sage Journals

Restricted accessResearch articleFirst published January, 2021

Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial

Anjali Chopra, Vrushali Avhad, and Sonali Jaju

Business Perspectives and Research

Open accessResearch articleFirst published April, 2022

Charmaine du Plessis

Sage Open

Open accessResearch articleFirst published July, 2025

Sunita Boro, Saurabh Kumar Dixit

IIMS Journal of Management Science

Restricted accessResearch articleFirst published January, 2012

Hanna Kim, Eun-Jung Lee, Won-Moo Hur

Clothing and Textiles Research Journal

Open accessResearch articleFirst published March, 2025

Julianna Faludi

Social Marketing Quarterly

Restricted accessResearch articleFirst published September, 2022

Ali Ibrahim, Sharyn Rundle-Thiele, Ra’d Almestarihi

Social Marketing Quarterly

Restricted accessResearch articleFirst published February, 1987

Benjamin Sackmary

Journal of Interactive Marketing

Restricted accessResearch articleFirst published April, 1981

Ronald D. Taylor, C. Glenn Walters, Donald Perry

Journal of Marketing Education

Restricted accessResearch articleFirst published April, 1977

Donald E. Vinson, Jerome E. Scott, Lawrence M. Lamont

Journal of Marketing

Restricted accessResearch articleFirst published September, 2008

W. Douglas Evans, Lauren McCormack

Medical Decision Making