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Retricted access

Research article

First published 2012-4

Consuming Direct-to-Consumer Genetic Tests: The Role of Genetic Literacy and Knowledge Calibration

Yvette E. Pearson, Yuping Liu-Thompkins

Journal of Public Policy & Marketing

Retricted access

Research article

First published 2013-6

Subjective Knowledge in Consumer Financial Decisions

Liat Hadar, Sanjay Sood, Craig R. Fox

Journal of Marketing Research

Open access

Research article

First published 2024-4

Consumer Awareness,Knowledge,Understanding,and Use of Nutrition Labels in Africa: A Systematic Narrative Review

Prince Kwabena Osei, Christabel Ampong Domfe, Alex Kojo Anderson

Sage Open

Retricted access

Research article

First published 2008-12

Consumers' Knowledge of Warning and Information Labels on Products Among Southwestern Nigerians

Babatunde Joshua Omotosho

Journal of Asian and African Studies

Retricted access

Research article

First published 2004-9

Relationship between Consumer Knowledge,Prescription Drug Advertising Exposure and Attitudes towards Direct-to-Consumer Prescription Drug Advertising

Verawoot Vatjanapukka, Robert Waryszak

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 2019-12

Knowledge sharing and accumulation dynamics in autonomous online consumer communities: Individual and collective levels

Catherine Demangeot, Kizhekepat Sankaran, Stephen Tagg

Recherche et Applications en Marketing (English Edition)

Open access

Research article

First published 2026

Consumer research comics: Multi-representational knowledge and regenerative translations of consumer behaviour

Stephen R. O’Sullivan

Marketing Theory

Open access

Research article

First published 2024

Mental Healthcare Consumers’ Experiences of Mental Health Care: Variation in Knowledge by the Family Members and Support

Mihloti E. Shimange, Hilda Nwamuhohova Shilubane, Nthomeni Dorah Ndou [...]

Sage Open Nursing

Free access

Research article

First published 2016-2

Direct-to-Consumer Prescription Medicine Advertising and Seniors’ Knowledge of Alzheimer’s Disease

Jin Seong Park

American Journal of Alzheimer's Disease & Other Dementias®

Retricted access

Research article

First published 1981-04

The Role of Consumer Knowledge in the Study of Consumer Behavior

James U. McNeal, Stephen W. McDaniel

Journal of Marketing Education

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