Sage Journals: Discover world-class research

Retricted access

Research article

First published 2022-8

Consumer Job Journeys

Lance A. Bettencourt, Colleen Harmeling, Yashoda Bhagwat-Rana [...]

Journal of Service Research

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Research article

First published 2023-10

Consumer Privacy Choices and (Un)Targeted Advertising Along the Purchase Journey

W. Jason Choi, Kinshuk Jerath, Miklos Sarvary

Journal of Marketing Research

Open access

Research article

First published 2024-11

Analyzing the consumer journey for hiking of the John Muir Trail

Michael D. Basil

Journal of Consumer Culture

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Research article

First published 2021-5

Search Engine Consumer Journeys: Exploring and Segmenting Click-Through Behaviors

Ming Cheng, Chris K. Anderson

Cornell Hospitality Quarterly

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Research article

First published 2021-12

Construal Matching in Online Search: Applying Text Analysis to Illuminate the Consumer Decision Journey

Ashlee Humphreys, Mathew S. Isaac, Rebecca Jen-Hui Wang

Journal of Marketing Research

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Research article

First published 2020-11

Enduring Attitudes and Contextual Interest: When and Why Attitude Surveys Still Matter in the Online Consumer Decision Journey

Koen Pauwels, Bernadette Van Ewijk

Journal of Interactive Marketing

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Research article

First published 2017-12

The Business of “Behaviour Change”: Analysing the Consumer-Oriented Corporate Sustainability Journey of Low-Temperature Laundry

Josephine Mylan

Organization & Environment

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Research article

First published 2023

Consumers’ Legal Claims: Motives,Expectations and the Complaint Journey of Indian Consumers

Swapan Deep Arora, Anirban Chakraborty, Vijay Pal Singh

Global Business Review

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Research article

First published 2022-5

Dimensionalizing esports consumption: Alternative journeys to professional play

Clarice Huston, Angela Gracia B Cruz, Eloise Zoppos

Journal of Consumer Culture

Retricted access

Research article

First published 2021-9

Consumer Journeys of Adolescent Girls and Young Women in South Africa: Implications for Marketing HIV Prevention Products

Michelle Dugas, Kenyon Crowley, Guodong (Gordon) Gao [...]

Social Marketing Quarterly

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