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Retricted access

Research article

First published 2015-7

Unpacking insight: How consumers are qualified by advertising agencies

Tomas Ariztia

Journal of Consumer Culture

Retricted access

Research article

First published 1997-11

Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers’ Consumption Stories

Craig J. Thompson

Journal of Marketing Research

Open access

Research article

First published 2024-10

COVID-19 Pandemic and Adaptive Shopping Patterns: An Insight from Indonesian Consumers

Arif Hartono, Asma'i Ishak, Agus Abdurrahman [...]

Global Business Review

Open access

Review article

First published 2024-10

Neuro-Insights in Marketing Research: A PRISMA-Based Analysis of EEG Studies on Consumer Behavior

Junhai Wang, Ahmed H. Alsharif, Norzalita Abd Aziz [...]

Sage Open

Retricted access

Research article

First published 2025

Building consumer trust in the ChatGPT’s era: Insights from the hospitality industry

Hamada Hassan, Ahmed Magdy

Tourism and Hospitality Research

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Research article

First published 2008-3

Left behind in the return-to-work journey: Consumer insights for policy change and practice strategies

Monica Korzycki, Martha Korzycki, Lynn Shaw

WORK: A Journal of Prevention,Assessment & Rehabilitation

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Book review

First published 2025-7

Book review: Rachel Lawes,Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits

Thejas C Nair

IIM Kozhikode Society & Management Review

Retricted access

Research article

First published 2022-3

Small-area moving ratios and the spatial connectivity of neighborhoods: Insights from consumer credit data

Madeleine I. G. Daepp

Environment and Planning B: Urban Analytics and City Science

Retricted access

Research article

First published 2025

Examining social media engagement and its influence on consumer purchase intentions in China: Insights from Zhangzhou's digital ecosystem

Racidon P. Bernarte, Xie Xin, Gary Antonio C. Lirio [...]

E-Learning and Digital Media

Open access

Research article

First published 2026-1

Understanding Young Consumers’ Interaction with Recycled Packaging: Strategic Insights for Green Marketing Communication

Tuan Hai Nguyen

Sage Open

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