Search results: Sage Journals

Restricted accessResearch articleFirst published July, 2015

Unpacking insight: How consumers are qualified by advertising agencies

Tomas Ariztia

Journal of Consumer Culture

Restricted accessResearch articleFirst published November, 1997

Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers’ Consumption Stories

Craig J. Thompson

Journal of Marketing Research

Open accessResearch articleFirst published October, 2024

COVID-19 Pandemic and Adaptive Shopping Patterns: An Insight from Indonesian Consumers

Arif Hartono, Asma'i Ishak, Agus Abdurrahman [...]

Global Business Review

Open accessReview articleFirst published October, 2024

Neuro-Insights in Marketing Research: A PRISMA-Based Analysis of EEG Studies on Consumer Behavior

Junhai Wang, Ahmed H. Alsharif, Norzalita Abd Aziz [...]

Sage Open

Restricted accessResearch articleFirst published 2025

Building consumer trust in the ChatGPT’s era: Insights from the hospitality industry

Hamada Hassan, Ahmed Magdy

Tourism and Hospitality Research

Restricted accessResearch articleFirst published March, 2008

Left behind in the return-to-work journey: Consumer insights for policy change and practice strategies

Monica Korzycki, Martha Korzycki, Lynn Shaw

WORK: A Journal of Prevention,Assessment & Rehabilitation

Open accessResearch articleFirst published 2026

We,herself,and I: Using pronoun-poetry in qualitative research to generate original consumer insights

Jane Brown, Caroline Moraes, Jillian Dawes Farquhar

Marketing Theory

Restricted accessBook reviewFirst published July, 2025

Book review: Rachel Lawes,Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits

Thejas C Nair

IIM Kozhikode Society & Management Review

Restricted accessResearch articleFirst published March, 2022

Small-area moving ratios and the spatial connectivity of neighborhoods: Insights from consumer credit data

Madeleine I. G. Daepp

Environment and Planning B: Urban Analytics and City Science

Restricted accessResearch articleFirst published 2025

Examining social media engagement and its influence on consumer purchase intentions in China: Insights from Zhangzhou's digital ecosystem

Racidon P. Bernarte, Xie Xin, Gary Antonio C. Lirio [...]

E-Learning and Digital Media

Restricted accessResearch articleFirst published July, 2015

Unpacking insight: How consumers are qualified by advertising agencies

Tomas Ariztia

Journal of Consumer Culture

Restricted accessResearch articleFirst published November, 1997

Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers’ Consumption Stories

Craig J. Thompson

Journal of Marketing Research

Open accessResearch articleFirst published October, 2024

COVID-19 Pandemic and Adaptive Shopping Patterns: An Insight from Indonesian Consumers

Arif Hartono, Asma'i Ishak, Agus Abdurrahman [...]

Global Business Review

Open accessReview articleFirst published October, 2024

Neuro-Insights in Marketing Research: A PRISMA-Based Analysis of EEG Studies on Consumer Behavior

Junhai Wang, Ahmed H. Alsharif, Norzalita Abd Aziz [...]

Sage Open

Restricted accessResearch articleFirst published 2025

Building consumer trust in the ChatGPT’s era: Insights from the hospitality industry

Hamada Hassan, Ahmed Magdy

Tourism and Hospitality Research

Restricted accessResearch articleFirst published March, 2008

Left behind in the return-to-work journey: Consumer insights for policy change and practice strategies

Monica Korzycki, Martha Korzycki, Lynn Shaw

WORK: A Journal of Prevention,Assessment & Rehabilitation

Open accessResearch articleFirst published 2026

We,herself,and I: Using pronoun-poetry in qualitative research to generate original consumer insights

Jane Brown, Caroline Moraes, Jillian Dawes Farquhar

Marketing Theory

Restricted accessBook reviewFirst published July, 2025

Book review: Rachel Lawes,Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits

Thejas C Nair

IIM Kozhikode Society & Management Review

Restricted accessResearch articleFirst published March, 2022

Small-area moving ratios and the spatial connectivity of neighborhoods: Insights from consumer credit data

Madeleine I. G. Daepp

Environment and Planning B: Urban Analytics and City Science

Restricted accessResearch articleFirst published 2025

Examining social media engagement and its influence on consumer purchase intentions in China: Insights from Zhangzhou's digital ecosystem

Racidon P. Bernarte, Xie Xin, Gary Antonio C. Lirio [...]

E-Learning and Digital Media