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Book review: Rachel Lawes,Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits

IIM Kozhikode Society & Management Review

Impact Factor: 1.2 / 5-Year Impact Factor: 2.0

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Book review

First published online July, 2025

Book review: Rachel Lawes,Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits

Volume 14, Issue 2

https://doi.org/10.1177/22779752241297226

Abstract

Rachel Lawes, Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits, London: Kogan Page, 2020. 280 pp., £95.00 (Hardcover). ISBN: 978-1789662078.

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