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Retricted access

Research article

First published 2022-3

Does sustainable consumption make consumers happy?

Encarnación Ramos-Hidalgo, Rosalia Diaz-Carrion, Carlos Rodríguez-Rad

International Journal of Market Research

Retricted access

Research article

First published 2023-5

What We Know and Don’t Know About Consumer Happiness: Three-Decade Review,Synthesis,and Research Propositions

Neeraj Dhiman, Ajay Kumar

Journal of Interactive Marketing

Open access

Research article

First published 2022-4

The Role of Consumer’ Social Capital on Ethical Consumption and Consumer Happiness

Shi Ruo-Fei, Jing-Yun Zeng, Chang-Hyun Jin

Sage Open

Retricted access

Research article

First published 2019-9

Family Firm Brands,Perceptions of Doing Good,and Consumer Happiness

Margarete Schellong, Nils D. Kraiczy, Lucia Malär [...]

Entrepreneurship Theory and Practice

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Research article

First published 2025

Can Powerless Consumers Achieve Happiness Through Luxury Compensatory Consumption? Exploring the Roles of Self-Esteem and Materialism

Yunjeong Kim, Kyung Wha Oh

Clothing and Textiles Research Journal

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Research article

First published 2025

How does corporate green service innovation improve consumer happiness: A serial mediation model based on value identity and extra-role altruistic behavior

Guanhua Yang

Journal of Computational Methods in Sciences and Engineering

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Research article

First published 2016-9

Rekindling individualism,consuming emotions: Constructing “psytizens” in the age of happiness

Edgar Cabanas

Culture & Psychology

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Research article

First published 2021-11

Fear of Missing Out and Consumer Happiness on Instagram: A Serial Mediation of Social Media Influencer-Related Activities

Jung Ah Lee, Laura F. Bright, Matthew S. Eastin

Cyberpsychology,Behavior,and Social Networking

Retricted access

Research article

First published 2019-9

Tourist Industry: Sustainability and Local Versus Global Consumer Happiness

Paolo Corvo

Indian Journal of Public Administration

Open access

Research article

First published 2024-4

Does Consumer’s Happiness and Other Emotions Signaling Affect Seller’s Prices? Theory and Evidence From Six Field Studies

Guy Barokas, Arie Sherman

Sage Open

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