Sage Journals: Discover world-class research

Retricted access

Research article

First published 2015-1

Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture

J. Andrew Petersen, Tarun Kushwaha, V. Kumar

Journal of Marketing

Retricted access

Research article

First published 2021-6

How Do Bonus Payments Affect the Demand for Auto Loans and Their Delinquency?

Zhenling Jiang, Dennis J. Zhang, Tat Chan

Journal of Marketing Research

Retricted access

Research article

First published 2011-2

Introduction to the Journal of Marketing Research Special Interdisciplinary Issue on Consumer Financial Decision Making

John G. Lynch

Journal of Marketing Research

Retricted access

Research article

First published 2013-6

Subjective Knowledge in Consumer Financial Decisions

Liat Hadar, Sanjay Sood, Craig R. Fox

Journal of Marketing Research

Retricted access

Research article

First published 2011-2

Tell Me a Good Story and I May Lend you Money: The Role of Narratives in Peer-to-Peer Lending Decisions

Michal Herzenstein, Scott Sonenshein, Utpal M. Dholakia

Journal of Marketing Research

Retricted access

Research article

First published 2018-3

Strategic Information Transmission in Peer-to-Peer Lending Markets

Fabio Caldieraro, Jonathan Z. Zhang, Marcus Cunha [...]

Journal of Marketing

Open access

Research article

First published 2026

First In,First Out? How Debt Age Affects Debt Prepayment Decisions

Alicia M. Johnson, Daniel Villanova, Julio Sevilla [...]

Journal of Marketing Research

Retricted access

Research article

First published 2023-9

Beyond Income: Dynamic Consumer Financial Vulnerability

Linda Court Salisbury, Gergana Y. Nenkov, Simon J. Blanchard [...]

Journal of Marketing

Retricted access

Research article

First published 2011-2

Axe the Tax: Taxes are Disliked More than Equivalent Costs

Abigail B. Sussman, Christopher Y. Olivola

Journal of Marketing Research

Retricted access

Research article

First published 2021-6

Psychological Ownership of (Borrowed) Money

Eesha Sharma, Stephanie Tully, Cynthia Cryder

Journal of Marketing Research

Search results