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Research article

First published 2022-12

Immanent sensemaking by entrepreneurs and the interpretation of consumer context

Laura Niemi, Pekka Stenholm, Henri Hakala [...]

International Small Business Journal: Researching Entrepreneurship

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Research article

First published 2019-2

Conceptualising Engagement in a Consumer-to-Consumer Context

Eathar Abdul-Ghani, Kenneth F. Hyde, Roger Marshall

Australasian Marketing Journal

Open access

Research article

First published 2021-11

Consumers on the Job: Contextualization Crafting in Expert Services

Courtney Nations Azzari, Laurel Anderson, Martin Mende [...]

Journal of Service Research

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Research article

First published 2007-03

Context effects and models of preferential choice: implications for consumer behavior

Jerome R. Busemeyer, Rachel Barkan, Shailendra Mehta [...]

Marketing Theory

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Research article

First published 2007-10

Contextual Factors in the Appearance of Consumer Robots: Exploratory Assessment of Perceived Anxiety Toward Humanlike Consumer Robots

Adesegun Oyedele, Soonkwan Hong, Michael S. Minor

Cyberpsychology,Behavior,and Social Networking

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Research article

First published 2021-3

Studying Heterogeneity in the Subsistence Consumer Market: A Context-Sensitive Approach

Sergej von Janda, G. Shainesh, Christina Maria Hillebrand

Journal of International Marketing

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Research article

First published 2010-5

Boycotts,buycotts and consumer activism in a global context: An overview

Richard A. Hawkins

Management & Organizational History

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Research article

First published 2023-06

Effects of consumers' context‐dependent preferences on product bundling

Qianbo Yin, Baojun Jiang, Sean Xiang Zhou

Production and Operations Management

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Research article

First published 2008-12

Positive Consumer Contagion: Responses to Attractive Others in a Retail Context

Jennifer J. Argo, Darren W. Dahl, Andrea C. Morales

Journal of Marketing Research

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Research article

First published 2024-7

Scale Development Procedures in the Context of Online Consumers: Key Recommendations

Omkar Dastane, Chai Lee Goi

Business Perspectives and Research

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