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Retricted access

Research article

First published 2023-3

Consumer partnerships in research (CPR) checklist: A method for conducting market research with vulnerable consumers

Joan Carlini, Julia Robertson

International Journal of Market Research

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Research article

First published 2023-1

Three Decades of Consumer Ethnocentrism Research: A Bibliometric Analysis

Ruturaj Baber, Yogesh Upadhyay, Prerana Baber [...]

Business Perspectives and Research

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Research article

First published 2017

Consumer Co-Creation: An Opportunity to Humanise the New Product Development Process

Deborah Lynn Roberts, William Darler

International Journal of Market Research

Open access

Research article

First published 2020

Co-creation in new product development: Which drivers of consumer participation?

Marco Mandolfo, Shan Chen, Giuliano Noci

International Journal of Engineering Business Management

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Research article

First published 2023-11

A Bibliometric Analysis of Brand Value Co-creation and Consumer Engagement

Simra Mujahid, Sujata Khandai, Umashankar Venkatesh

Journal of Creating Value

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Other

First published 2011-9

Understanding value co-creation in a co-consuming brand community

Siwarit Pongsakornrungsilp, Jonathan E. Schroeder

Marketing Theory

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Research article

First published 2014-8

Are My Symptoms Serious Dr Google? A Resource-Based Typology of Value Co-Destruction in Online Self-Diagnosis

Nichola Robertson, Michael Polonsky, Lisa McQuilken

Australasian Marketing Journal

Open access

Research article

First published 2026-3-18

Partnering With Lived Experience Experts: A Toolkit for Inclusive Consumer Research

Joan Carlini, Elisabeth-Jane Milne, Rachel Muir

International Journal of Market Research

Open access

Other

First published 2025

Inclusionary labor: Theorizing the relationship between consumers’ inclusion and exclusion in the marketplace

Hossain Shahriar, Sofia Ulver

Marketing Theory

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Research article

First published 2013-7

Co-creation with Consumers: Who has the Competence and Wants to Cooperate?

Eric Vernette, Linda Hamdi Kidar

International Journal of Market Research

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