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Research article

First published 1976-11

Evaluating Aggregated Predictions from Models of Consumer Choice Behavior

Adrian B. Ryans

Journal of Marketing Research

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Research article

First published 2007-03

Context effects and models of preferential choice: implications for consumer behavior

Jerome R. Busemeyer, Rachel Barkan, Shailendra Mehta [...]

Marketing Theory

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Research article

First published 1991-08

Evaluation of Behavioral Demand Models of Consumer Choice in Health Care

Kris Siddharthan

Evaluation Review

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Research article

First published 2013-8

Consumer Behavior in “Equilibrium”: How Experiencing Physical Balance Increases Compromise Choice

Jeffrey S. Larson, Darron M. Billeter

Journal of Marketing Research

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Research article

First published 2015-1

The Cool Scent of Power: Effects of Ambient Scent on Consumer Preferences and Choice Behavior

Adriana V. Madzharov, Lauren G. Block, Maureen Morrin

Journal of Marketing

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Research article

First published 2014-7

Presenting quality data to vulnerable groups: charts,summaries or behavioral economic nudges?

Brian Elbel, Colleen Gillespie, Maria C Raven

Journal of Health Services Research & Policy

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Research article

First published 1969-11

Consumer Choice Behavior: An Experimental Approach

Flemming Hansen

Journal of Marketing Research

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Research article

First published 1981-3

Consumers’ Decision Plans and Subsequent Choice Behavior

C. Whan Park, Robert W. Hughes, Vinod Thukral [...]

Journal of Marketing

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Research article

First published 2013-3

Consumer behaviour analysis and ascription of intentionality to the explanation of consumer choice

Valdimar Sigurdsson

Marketing Theory

Retricted access

Research article

First published 1976-07

Situational and Brand Attitude Models of Consumer Choice Behavior

William O. Bearden, Arch G. Woodside, James M. Clapper

Journal of the Academy of Marketing Science

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