Situational and Brand Attitude Models of Consumer Choice Behavior

Bass, Frank M. "The Theory of Stochastic Preference and Brand Switching," Journal of Marketing Research, 11 (February 1974), 1-20.

Belk, Russell W. "An Exploratory Assessment of Situational Effects in Buyer Behavior," Journal of Marketing Research , 11 (May 1974), 156-163.

Belk, Russell W. "The Objective Situation as a Determinant of Consumer Behavior," Proceedings. Fifth Annual Conference, Association of Consumer Research, Chicago, 1974, forthcoming.

Bhagat, Rabi S. , P.S. Raju , and Jagdish N. Sheth . "The Prediction of Consumer Buying Intentions: A Comparative Study of the Predictive Efficacy of Two Attitudinal Models," paper prepared for the Eighty-Second Annual Convention of the American Psychological Association, New Orleans, Louisiana, 1974.

Blalock, Hubert M., Jr. Theory Construction. Englewood Cliffs, New Jersey Prentice-Hall, Inc., 1969.

Bonfield, E.H. "Attitude, Social Influence, Personal Norm, and Intention interactions as Related to Brand Purchase Behavior," Journal of Marketing Research, 9 (November 1974), 379-384.

Dulany, D.E. "Awareness, Roles, and Propositional Controls: A Confrontation with S-R Behavior Theory," in D. Hartman and T. Dixon (eds.), Verbal Behavior and S-R Behavior Theory. New York: Prentice-Hall, 1967, 340-387.

Ehrlich, Howard J. "Attitudes, Behavior, and the Intervening Variables," American Sociologist, 4 (February 1969), 29-34.

Endler, Norman S. and J. McV. Hunt. "S-R Inventories of Hostility and Comparisons of the Proportions of Variance From Persons, Responses, and Situations for Hostility and Anxiousness," Journal of Personality and Social Psychology, 9 ( 1968), 309-315.

Engel, James F. , David T. Kollat , and Roger D. Blackwell. Consumer Behavior , 2nd Edition. New York, New York: Holt, Rinehart and Winston, Inc., 1973.

Fishbein, Martin. "A Behavioral Theory Approach to the Relations Between Beliefs about an Object and the Attitude Toward the Object," in M. Fishbein , ed., Readings in Attitude Theory and Measurement. New York, New York: Wiley, 1967, 389-399.

Howard, John A. and Jagdish N. Sheth. The Theory of Buyer Behavior. New York, New York: Wiley, 1969.

Kassarjian, Harold H. "Field Theory in Consumer Behavior," in Scott Ward and T.S. Robertson , eds., Consumer Behavior: Theoretical Sources . Englewood Cliffs, N.J.: Prentice-Hall, Inc., 1973, 118-140.

Liska, Allen E. "Emergent Issues in the Attitude-Behavior Consistency Controversy," American Sociological Review, 39 (April 1974), 261-272.

Rokeach, Milton. Beliefs, Attitudes, and Values. San Francisco: Jossey-Bass, Inc., Publishers, 1969.

Rokeach, Milton and Peter Kliejunas . "Behavior as a Function of Attitude-Toward-Object and Attitude-Toward-Situation," Journal of Personality and Social Psychology, 22 (May 1972 ), 194-201.

Sandell, Rolf Gunnar. "Effects of Attitudinal and Situational Factors on Reported Choice Behavior," Journal of Marketing Research, 8 (November 1965), 405-408.

Sells, S.D. "Dimensions of Stimulus Situations Which Account for Behavior Variance ," in S.D. Sells , ed., Stimulus Determinants of Behavior. New York, New York: The Ronald Press Company, 1963, 3-15.

Sheth, Jagdish N. and P.S. Raju. "Sequential and Cyclical Nature of Information Processing Models in Repetitive Choice Behavior," Faculty Working Paper, College of Commerce and Business Administration, University of Illinois, Urbana-Champaign, 1973 .

Wicker, Allan W. "Attitudes Versus Actions: The Relationship of Verbal and Overt Behavioral Responses to Attitude Objects," Journal of Social Issues, 25 (Autumn 1969), 41-78.

Wicker, Allan W. "An Examination of the 'Other Variables' Explanation of Attitude-Behavior Inconsistency," Journal of Personality and Social Psychology, 19 (July 1971), 18-30.

Woodside, Arch G. and James D. Clokey. "Multi-Attribute/Multi-Brand Models," Journal of Advertising Research, 14 (October 1974), 33-40.

Woodside, Arch G. , James D. Clokey , and Joan M. Combes. "Similarities and Differences of Generalized Brand Attitude, Behavior Intentions, and Reported Behavior," paper presented at ACR Meetings, October, 1974.

Wright, Peter L. "Consumer Judgment Strategies: Beyond the Compensatory Assumption," Proceedings. Third Annual Conference, Association for Consumer Research, Chicago , 1972, 316-340.