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Articles (371)

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1-10 of 371 results for client-based projects

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Select article: The Challenge of Assessing Creative Problem Solving in Client-Based Marketing Development Projects

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Research article

First published 2013-12

The Challenge of Assessing Creative Problem Solving in Client-Based Marketing Development Projects

Minna-Maarit Jaskari

Journal of Marketing Education

Select article: Giving Students the Competitive Edge: Selecting Clients for Client-Based Projects

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Research article

First published 2011-11

Giving Students the Competitive Edge: Selecting Clients for Client-Based Projects

Jean Jaymes West, Donna Simmons

Journal of Advertising Education

Select article: Would You Rather . . . a Simulation or a Client-Based Project? A Case Study of Experiential Learning Methods in Digital Marketing Analytics Courses

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Research article

First published 2024-12

Would You Rather . . . a Simulation or a Client-Based Project? A Case Study of Experiential Learning Methods in Digital Marketing Analytics Courses

Shaoling (Katee) Zhang, Lisa L. Scribner

Journal of Marketing Education

Select article: Achieving Scaled and Sustained Use of Client-Based Projects in Business School Marketing Education: A Proposed Suprastructure

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Research article

First published 2021-4

Achieving Scaled and Sustained Use of Client-Based Projects in Business School Marketing Education: A Proposed Suprastructure

Doreen E. Shanahan, Lynda H. Palmer, Jim Salas

Journal of Marketing Education

Select article: Five Principles for Workable Client-Based Projects: Lessons from the Trenches

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Research article

First published 2005-08

Five Principles for Workable Client-Based Projects: Lessons from the Trenches

Tará Burnthorne Lopez, Renée Gravois Lee

Journal of Marketing Education

Select article: Assessing the Value of Client-Based Group Projects in an Introductory Technical Communication Course

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Research article

First published 1997-04

Assessing the Value of Client-Based Group Projects in an Introductory Technical Communication Course

GREGORY A. WICKLIFF

Journal of Business and Technical Communication

Select article: Teaching Social Media Content Creation Through a Client-Based Project

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Research article

First published 2025

Teaching Social Media Content Creation Through a Client-Based Project

Daneshwar sharma

Business and Professional Communication Quarterly

Select article: Group Projects Using Clients Versus Not Using Clients

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Research article

First published 2009-08

Group Projects Using Clients Versus Not Using Clients

Amy L. Parsons, Elzbieta Lepkowska-White

Journal of Marketing Education

Select article: Value Co-creation in a Client-Serving MBA Capstone: Exploring Client,Executive,and Faculty Contributions for Understanding Useful-to-Career Business Competencies

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Research article

First published 2025-10

Value Co-creation in a Client-Serving MBA Capstone: Exploring Client,Executive,and Faculty Contributions for Understanding Useful-to-Career Business Competencies

T. L. Hill, Gary Blau, David Nash [...]

Journal of Management Education

Select article: Preparing Hispanic Students for the Real World

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Research article

First published 2012-4

Preparing Hispanic Students for the Real World

Jean Jaymes West, Donna Simmons

Journal of Hispanic Higher Education

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