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Abstract

Brands create social media content strategically to engage users and promote their products and services. Students primarily use social media for fun and socializing, more as consumers than creators on social media. An innovative project was required to give students an experience and teach them social media content creation strategies. In participatory action research, students work with local street vendors and create informational, emotional, social, and entertaining content for the vendors’ business pages. Students’ efficacy and learning experiences are recorded through surveys and discussion forums. Implications, challenges, and recommendations are discussed in the paper.

Keywords

social media content creation informational emotional entertainment social client-based project participatory action research Instagram street vendors

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Teaching Social Media Content Creation Through a Client-Based Project

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Keywords

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