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Articles (44)

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1-10 of 44 results for click-through behavior

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Select article: Search Engine Consumer Journeys: Exploring and Segmenting Click-Through Behaviors

Retricted access

Research article

First published 2021-5

Search Engine Consumer Journeys: Exploring and Segmenting Click-Through Behaviors

Ming Cheng, Chris K. Anderson

Cornell Hospitality Quarterly

Select article: TriSeqNet: Tri-dimensional sequential fusion network for triple relationships in CTR prediction

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Research article

First published 2025

TriSeqNet: Tri-dimensional sequential fusion network for triple relationships in CTR prediction

Yang Wu, Qingbo Hao, Xu Cheng [...]

Intelligent Data Analysis: An International Journal

Select article: Filtering objectionable information access based on click-through behaviours with deep learning methods

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Research article

First published 2025-8

Filtering objectionable information access based on click-through behaviours with deep learning methods

Lung-Hao Lee, Jian-Hong Li, Szu-Wei Ku [...]

Journal of Information Science

Select article: Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity

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Research article

First published 2014-8

Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity

Kinshuk Jerath, Liye Ma, Young-Hoon Park

Journal of Marketing Research

Select article: Diamonds in the Rough: Leveraging Click Data to Spotlight Underrated Products

Open access

Research article

First published 2026-2

Diamonds in the Rough: Leveraging Click Data to Spotlight Underrated Products

Sajad Modaresi, Seyed Morteza Emadi, Vinayak Deshpande

Production and Operations Management

Select article: A Planning Approach to Revenue Management for Non‐Guaranteed Targeted Display Advertising

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Research article

First published 2021-06

A Planning Approach to Revenue Management for Non‐Guaranteed Targeted Display Advertising

Huaxiao Shen, Yanzhi Li, Jingjing Guan [...]

Production and Operations Management

Select article: Digital Consumer Engagement: National Cultural Differences and Cultural Tightness

Open access

Research article

First published 2021-12

Digital Consumer Engagement: National Cultural Differences and Cultural Tightness

Frauke Mattison Thompson, Keith D. Brouthers

Journal of International Marketing

Select article: Using Web Panels to Understand Whether Online Ad Exposure Influences Information-Seeking Behavior

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Research article

First published 2012-12

Using Web Panels to Understand Whether Online Ad Exposure Influences Information-Seeking Behavior

Annice E. Kim, Jennifer C. Duke, Heather Hansen [...]

Social Marketing Quarterly

Select article: Environmental or Personal Benefit? The Role of Message Appeal and Information Type in Destination Social Media Advertisements

Open access

Research article

First published 2025-9

Environmental or Personal Benefit? The Role of Message Appeal and Information Type in Destination Social Media Advertisements

Arnold Japutra, Ali Selcuk Can, Cihan Alphun

Journal of Travel Research

Select article: A Global Investigation into the Cultural and Individual Antecedents of Banner Advertising Effectiveness

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Research article

First published 2010-6

A Global Investigation into the Cultural and Individual Antecedents of Banner Advertising Effectiveness

Jana Möller, Martin Eisend

Journal of International Marketing

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