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Articles (14)

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1-10 of 14 results for c2c interactions

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Select article: YouTube It Before You Buy It: The Role of Parasocial Interaction in Consumer-to-Consumer Video Reviews

Open access

Research article

First published 2022

YouTube It Before You Buy It: The Role of Parasocial Interaction in Consumer-to-Consumer Video Reviews

Valeria Penttinen, Robert Ciuchita, Martina Čaić

Journal of Interactive Marketing

Select article: Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research

Retricted access

Research article

First published 2010-8

Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research

Barak Libai, Ruth Bolton, Marnix S. Bügel [...]

Journal of Service Research

Select article: The Impact of Customer-to-Customer Interaction on Cruise Experience and Vacation Satisfaction

Retricted access

Research article

First published 2010-02

The Impact of Customer-to-Customer Interaction on Cruise Experience and Vacation Satisfaction

Jue Huang, Cathy H. C. Hsu

Journal of Travel Research

Select article: Conceptualising Engagement in a Consumer-to-Consumer Context

Retricted access

Research article

First published 2019-2

Conceptualising Engagement in a Consumer-to-Consumer Context

Eathar Abdul-Ghani, Kenneth F. Hyde, Roger Marshall

Australasian Marketing Journal

Select article: From Hosts and Peers to Customer-Centric Outcomes: The Role of Business Interactions in Livestream Shopping

Open access

Research article

First published 2026

From Hosts and Peers to Customer-Centric Outcomes: The Role of Business Interactions in Livestream Shopping

Nhung Trinh, Mai Nguyen, Viet Quoc Cao [...]

Australasian Marketing Journal

Select article: Stopping the Spread: How Blame Attributions Drive Customer-to-Customer Misbehavior Contagion and What Frontline Employees Can Do to Curb It

Open access

Research article

First published 2023-8

Stopping the Spread: How Blame Attributions Drive Customer-to-Customer Misbehavior Contagion and What Frontline Employees Can Do to Curb It

Ilias Danatzis, Jana Möller-Herm

Journal of Service Research

Select article: Cocreation of the hospitality brand experience: A triadic interaction model

Retricted access

Research article

First published 2020-10

Cocreation of the hospitality brand experience: A triadic interaction model

Zhiwei (CJ) Lin, IpKin Anthony Wong

Journal of Vacation Marketing

Select article: Service Climate as a Moderator of the Effects of Customer-to-Customer Interactions on Customer Support and Service Quality

Retricted access

Research article

First published 2017-11

Service Climate as a Moderator of the Effects of Customer-to-Customer Interactions on Customer Support and Service Quality

Jin Ho Jung, Jaewon Jay Yoo, Todd J. Arnold

Journal of Service Research

Select article: The Effects of Online Incivility and Consumer-to-Consumer Interactional Justice on Complainants,Observers,and Service Providers during Social Media Service Recovery ☆

Retricted access

Research article

First published 2018-11

The Effects of Online Incivility and Consumer-to-Consumer Interactional Justice on Complainants,Observers,and Service Providers during Social Media Service Recovery ☆

Todd J. Bacile, Jeremy S. Wolter, Alexis M. Allen [...]

Journal of Interactive Marketing

Select article: Examining the Impact of eWOM-Triggered Customer-to-Customer Interactions on Travelers’ Repurchase and Social Media Engagement

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Research article

First published 2022-11

Examining the Impact of eWOM-Triggered Customer-to-Customer Interactions on Travelers’ Repurchase and Social Media Engagement

Ernest Emeka Izogo, Mercy Mpinganjira, Heikki Karjaluoto [...]

Journal of Travel Research

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