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Research article

First published 2025-10

Buyer Platform Experience (PLX) in Online Marketplaces: Scale Development,Validation,and the Salience of Variety,Competitive Pricing,Service Excellence,and Promotion

Celal Teoman Metehan, Edin Güçlü Sözer, Mustafa Emre Civelek [...]

Sage Open

Retricted access

Research article

First published 2021-04

On Factors that Moderate the Effect of Buyer‐Supplier Experience on E‐Procurement Platforms

Yili Hong, Benjamin B.M. Shao

Production and Operations Management

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Research article

First published 2009-10

Sustaining Performance: Learning from Buyers' Experience of Viagra

Owen M. Bradfield, Caroline Parker, Leonie Goodwin

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2021-3

The Impact of Platform Protection Insurance on Buyers and Sellers in the Sharing Economy: A Natural Experiment

Xueming Luo, Siliang Tong, Zhijie Lin [...]

Journal of Marketing

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Research article

First published 1983-11

Nash's Theory of Cooperative Games as a Predictor of the Outcomes of Buyer-Seller Negotiations: An Experiment in Media Purchasing

Scott A. Neslin, Leonard Greenhalgh

Journal of Marketing Research

Retricted access

Research article

First published 2007-6

Management of Trust in the E-Marketplace: The Role of the Buyer's Experience in Building Trust

Myoung-Soo Kim, Jae-Hyeon Ahn

Journal of Information Technology

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Research article

First published 2001-07

Selling Strategies: The Effects of Suggesting a Decision Structure to Novice and Expert Buyers

Judy A. Wagner, Noreen M. Klein, Janet E. Keith

Journal of the Academy of Marketing Science

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Research article

First published 1976-2

An Experimental Analysis of a Salesman's Expert and Referent Bases of Social Power in the Buyer-Seller Dyad

Paul Busch, David T. Wilson

Journal of Marketing Research

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Research article

First published 1984-2

Seller and Buying Firm Factors Affecting Industrial Buyers’ Negotiation Behavior and Outcomes

Stephen W. Clopton

Journal of Marketing Research

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Research article

First published 2000-05

AN EXPERIMENT ON THE EFFECTS OF EMBEDDEDNESS IN TRUST SITUATIONS

Vincent Buskens, Jeroen Weesie

Rationality and Society

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