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Articles (2375)

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1-10 of 2375 results for business-to-customer

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Select article: Looking beyond the Horizon: How to Approach the Customers’ Customers in Business-to-Business Markets

Retricted access

Research article

First published 2014-9

Looking beyond the Horizon: How to Approach the Customers’ Customers in Business-to-Business Markets

Christian Homburg, Halina Wilczek, Alexander Hahn

Journal of Marketing

Select article: Multichannel Strategies for Managing the Profitability of Business-to-Business Customers

Retricted access

Research article

First published 2019-6

Multichannel Strategies for Managing the Profitability of Business-to-Business Customers

Justin M. Lawrence, Andrew T. Crecelius, Lisa K. Scheer [...]

Journal of Marketing Research

Select article: Customer Orientation Structure for Internet-Based Business-to-Business Platform Firms

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Research article

First published 2014-9

Customer Orientation Structure for Internet-Based Business-to-Business Platform Firms

Anindita Chakravarty, Alok Kumar, Rajdeep Grewal

Journal of Marketing

Select article: A new customization model for enterprises based on improved framework of customer to business: A case study in automobile industry

Open access

Research article

First published 2019-3

A new customization model for enterprises based on improved framework of customer to business: A case study in automobile industry

Xianyu Zhang, Xinguo Ming, Zhiwen Liu [...]

Advances in Mechanical Engineering

Select article: Engaging Business Customers Through Online Experiences in Different Cultures

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Research article

First published 2023-9

Engaging Business Customers Through Online Experiences in Different Cultures

Welf H. Weiger

Journal of International Marketing

Select article: Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement

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Research article

First published 2013-11

Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement

Christian Homburg, Marcel Stierl, Torsten Bornemann

Journal of Marketing

Select article: Customer satisfaction,co-creation intentions and diligent business response

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Research article

First published 2017-8-2

Customer satisfaction,co-creation intentions and diligent business response

Portia Opoku Boadi, Li Guoxin, Philip Antwi

Human Systems Management

Select article: Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry,Heterogeneity,and Financial Impact

Open access

Research article

First published 2021-8

Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry,Heterogeneity,and Financial Impact

Vikas Mittal, Kyuhong Han, Ju-Yeon Lee [...]

Journal of Marketing Research

Select article: Sales Representative Departures and Customer Reassignment Strategies in Business-to-Business Markets

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Research article

First published 2017-3

Sales Representative Departures and Customer Reassignment Strategies in Business-to-Business Markets

Huanhuan Shi, Shrihari Sridhar, Rajdeep Grewal [...]

Journal of Marketing

Select article: Business Performance as a Relationship Between Models of Customer Satisfaction and Financial Performance

Open access

Research article

First published 2025-7

Business Performance as a Relationship Between Models of Customer Satisfaction and Financial Performance

Petr Suchanek, Maria Kralova

Sage Open

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