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Research article

First published 2020-2

Analysis of Brand Resonance Measures to Access,Dimensionality,Reliability and Validity

Umesh Ramchandra Raut, Pedro Quelhas Brito, Prafulla Arjun Pawar

Global Business Review

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Research article

First published 2017-3

A Case of Multiple (Brand) Personalities: Expanding the Methods of Brand Personality Measurement in Sport Team Contexts

Greg Greenhalgh, Brendan Dwyer, Carrie LeCrom

Sport Marketing Quarterly

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Research article

First published 2017-10

Evaluation of the relationship between brand measures and customer satisfaction by using data mining techniques

Amir Ahmad

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Open access

Research article

First published 2025-11

Bridging the Gap: Aligning Academic and Practitioner Approaches to Brand Trust Measurement

Jennie Griffin, Brad Elphinstone, Sean Sands [...]

Australasian Marketing Journal

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Research article

First published 2023-1

Employer branding: Confirmation of a measurement model and its implication for managing the workforce

Jawahitha Sarabdeen, Sreejith Balasubramanian, Valerie Lindsay [...]

Journal of General Management

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Research article

First published 1972-5

A Measure of Brand Acceptance

David A. Aaker

Journal of Marketing Research

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Review article

First published 2010-10

Are Brand-Equity Measures Associated with Business-Unit Financial Performance? Empirical Evidence from the Netherlands

Frank H. M. Verbeeten, Pieter Vijn

Journal of Accounting,Auditing & Finance

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Research article

First published 2014-11

Assessment of Brand Equity Measures

Rong Huang, Emine Sarigöllü

International Journal of Market Research

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Research article

First published 2009-7

Brand Momentum: The Measure of Great Pharmaceutical Brands

Paul W. Tebbey, Jennifer K. Bergheiser, Rachel N. Mattick

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 1991-2

Measuring Perceptions of Brand Image

Leslie L. Davis

Perceptual and Motor Skills

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