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Research article

First published 2024-2

Event Engagement: Using Event Experiences to Build Brands

Teagan Altschwager, Jodie Conduit, Ingo Oswald Karpen [...]

Australasian Marketing Journal

Retricted access

Research article

First published 2012-7

Building online brand communities

Anne-Marie Hede, Pamm Kellett

Journal of Vacation Marketing

Retricted access

Research article

First published 1990-11

Event History Analysis Measures of Brand Loyalty

Richard E. Duwors, George H. Haines

Journal of Marketing Research

Retricted access

Research article

First published 1995-1

Stock Market Reactions to Brand Extension Announcements: The Effects of Brand Attitude and Familiarity

Vicki Lane, Robert Jacobson

Journal of Marketing

Open access

Research article

First published 2020-5

When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries

Samuel Stäbler, Marc Fischer

Journal of Marketing

Retricted access

Research article

First published 2025-6

Marketing Transformative Event Experiences: Archetypes for Positive Change

Krzysztof Celuch, Barbara Neuhofer, Ivana Rihova

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 2015-9

‘Marketing earthquakes’

Robert P. Hamlin, David Bishop, Damien W. Mather

Marketing Theory

Open access

Research article

First published 2016-6

Consumer Response to Brand Placement in Movies: Investigating the Brand-Event Fit

Komal Nagar

Vikalpa: The Journal for Decision Makers

Retricted access

Research article

First published 2023-3

Assessing Returns from New Sport Marketing Opportunities: The Case of NBA Jersey Sponsorships

Jonathan A. Jensen, Brian R. Walkup, Adrien Bouchet

Sport Marketing Quarterly

Open access

Research article

First published 2023-7

Linkage Between Brand Value and Firm Performance: An Empirical Examination Using Fuzzy Set Qualitative Comparative Analysis

Rajesh Kumar Bhaskaran, Koyilathumpaday Sukumaran Sujit, Kareem Abdul Waheed

Sage Open

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