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Articles (129)

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1-10 of 129 results for branded content experience

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Select article: Branded Content Experience in Social Media: Conceptualization,Scale Development,and Validation

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Research article

First published 2021-11

Branded Content Experience in Social Media: Conceptualization,Scale Development,and Validation

Muhammad Waqas, Noor Akma Mohd Salleh, Zalfa Laili Hamzah

Journal of Interactive Marketing

Select article: What Triggers Customer Curiosity? Exploring the Role of Branded Content Experience Design on Customer Response

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Research article

First published 2025-3

What Triggers Customer Curiosity? Exploring the Role of Branded Content Experience Design on Customer Response

Seonjeong (Ally) Lee

Journal of Hospitality & Tourism Research

Select article: Impact of Social Media Marketing on Brand Experience: A Study of Select Apparel Brands on Facebook

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Research article

First published 2018-9

Impact of Social Media Marketing on Brand Experience: A Study of Select Apparel Brands on Facebook

Faseeh Amin Beig, Mohammad Furqan Khan

Vision: The Journal of Business Perspective

Select article: Pre-travel experiential tourism communication: A study of Catalonia and Veneto

Open access

Research article

First published 2025

Pre-travel experiential tourism communication: A study of Catalonia and Veneto

Michele Girotto, Carolina Nicolas, Jordi Campo

Journal of Vacation Marketing

Select article: Conceptualising and Evaluating Experiences with Brands on Facebook

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Research article

First published 2013-5

Conceptualising and Evaluating Experiences with Brands on Facebook

Steve Smith

International Journal of Market Research

Select article: Should brands foster their Instagram account followers’ fear of missing out by posting ephemeral content?

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Research article

First published 2023-12

Should brands foster their Instagram account followers’ fear of missing out by posting ephemeral content?

Daniel Maar, Hajer Kefi, Mehmet A. Orhan

Recherche et Applications en Marketing (English Edition)

Select article: Economies of Difference and Identity-based Content on a Digital Platform: The Case Study of “Emily in Korea” on TikTok

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Research article

First published 2024-5

Economies of Difference and Identity-based Content on a Digital Platform: The Case Study of “Emily in Korea” on TikTok

Dasol Kim

Television & New Media

Select article: Brands in Unsafe Places: Effects of Brand Safety Incidents on Brand Outcomes

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Research article

First published 2025-12

Brands in Unsafe Places: Effects of Brand Safety Incidents on Brand Outcomes

Lauren S. Grewal, Prasad Vana, Andrew T. Stephen

Journal of Marketing Research

Select article: Mickey D’s Has More Street Cred Than McDonald’s: Consumer Brand Nickname Use Signals Information Authenticity

Open access

Research article

First published 2021-9

Mickey D’s Has More Street Cred Than McDonald’s: Consumer Brand Nickname Use Signals Information Authenticity

Zhe Zhang, Vanessa M. Patrick

Journal of Marketing

Select article: Algorithmic brand culture: participatory labour,machine learning and branding on social media

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Research article

First published 2018-3

Algorithmic brand culture: participatory labour,machine learning and branding on social media

Nicholas Carah, Daniel Angus

Media,Culture & Society

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