You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (38)

Journals (0)

1-10 of 38 results for brand-to-brand dialogues

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Humor in Online Brand-to-Brand Dialogues: Unveiling the Difference Between Top Dog and Underdog Brands

Retricted access

Research article

First published 2025-5

Humor in Online Brand-to-Brand Dialogues: Unveiling the Difference Between Top Dog and Underdog Brands

Mathieu Béal, Charlotte Lécuyer, Ivan Guitart

Journal of Interactive Marketing

Select article: A cocreational approach to nation branding: The case of Chile

Open access

Research article

First published 2022-5

A cocreational approach to nation branding: The case of Chile

Pablo Miño, Lucinda Austin

Public Relations Inquiry

Select article: We are the very model of a moderate Muslim state: The Amman Messages and Jordan’s foreign policy

Retricted access

Research article

First published 2016-6

We are the very model of a moderate Muslim state: The Amman Messages and Jordan’s foreign policy

Stacey Gutkowski

International Relations

Select article: The dynamics of place brands

Retricted access

Research article

First published 2013-3

The dynamics of place brands

Mihalis Kavaratzis, Mary Jo Hatch

Marketing Theory

Select article: Communicating Corporate Brands Through Social Media

Retricted access

Research article

First published 2014-7

Communicating Corporate Brands Through Social Media

Maria Vernuccio

International Journal of Business Communication

Select article: Dialectics of dissociation

Retricted access

Article commentary

First published 2019-3

Dialectics of dissociation

Jennifer Bair

Dialogues in Human Geography

Select article: Making the most of Twitter: How technological affordances influence Swedish journalists’ self-branding

Retricted access

Research article

First published 2020-5

Making the most of Twitter: How technological affordances influence Swedish journalists’ self-branding

Ulrika Hedman

Journalism

Select article: Brand-to-Brand Engagement on Social Media: Typology and Implications

Open access

Research article

First published 2025-11

Brand-to-Brand Engagement on Social Media: Typology and Implications

Denitsa Dineva, Zoe Lee, Federico Mangiò

Journal of Interactive Marketing

Select article: #WeTheNorth: Examining an Online Brand Community Through a Professional Sport Organization’s Hashtag Marketing Campaign

Retricted access

Research article

First published 2021-8

#WeTheNorth: Examining an Online Brand Community Through a Professional Sport Organization’s Hashtag Marketing Campaign

Michael L. Naraine, Ann Pegoraro, Henry Wear

Communication & Sport

Select article: The use of branded clothing in identity development and social relations between adolescents

Open access

Research article

First published 2024-12

The use of branded clothing in identity development and social relations between adolescents

Jamile Leidiane dos Santos César, Luca Tateo

Culture & Psychology

1
2
3
4
10 / page

Article type

Publication date

Subjects

Access