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Articles (101)

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1-10 of 101 results for brand threats

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Select article: When a Threat to the Brand Is a Threat to the Self

Retricted access

Research article

First published 2012-9

When a Threat to the Brand Is a Threat to the Self

Monika Lisjak, Angela Y. Lee, Wendi L. Gardner

Personality and Social Psychology Bulletin

Select article: Threat-Induced Sustainability: How Covid-19 has Affected Sustainable Behavioral Intention and Sustainable Hotel Brand Choice

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Research article

First published 2024-3

Threat-Induced Sustainability: How Covid-19 has Affected Sustainable Behavioral Intention and Sustainable Hotel Brand Choice

Seongseop (Sam) Kim, Jungkeun Kim, Jacob C. Lee [...]

Journal of Hospitality & Tourism Research

Select article: Grocery Shopping for America: Mitigation Strategies for Threats to National Identity

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Research article

First published 2024-8

Grocery Shopping for America: Mitigation Strategies for Threats to National Identity

Sonal Pandya, Luca Cian, Rajkumar Venkatesan

Journal of Marketing Research

Select article: The Effects of Self-Brand Connection and Self-Construal on Consumers' Psychological and Behavioral Responses to Athlete Scandals

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Research article

First published 2023-3

The Effects of Self-Brand Connection and Self-Construal on Consumers' Psychological and Behavioral Responses to Athlete Scandals

Akiko Arai, Yong Jae Ko, Akira Asada [...]

Sport Marketing Quarterly

Select article: Hands off my Brand! The Financial Consequences of Protecting Brands through Trademark Infringement Lawsuits

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Research article

First published 2018-9

Hands off my Brand! The Financial Consequences of Protecting Brands through Trademark Infringement Lawsuits

Larisa Ertekin, Alina Sorescu, Mark B. Houston

Journal of Marketing

Select article: Threats to the External Validity of Brand Extension Research

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Research article

First published 2001-8

Threats to the External Validity of Brand Extension Research

Richard R. Klink, Daniel C. Smith

Journal of Marketing Research

Select article: The tangled web we weave

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Research article

First published 2016-12

The tangled web we weave

Veronica L. Thomas, Jennifer Wiggins Johnson, Robert D. Jewell

Marketing Theory

Select article: Robert J. Thomas,Finding Wisdom in Brand Tragedies: Managing Threats to Brand Equity

Free access

Book review

First published 2024-6

Robert J. Thomas,Finding Wisdom in Brand Tragedies: Managing Threats to Brand Equity

Alisha Dhal

Paradigm: A Management Research Journal

Select article: Sense of Control and Belonging: How Hotel Brands Counter Consumers’ Perceived Threats During a Public Health Crisis

Open access

Research article

First published 2025-4

Sense of Control and Belonging: How Hotel Brands Counter Consumers’ Perceived Threats During a Public Health Crisis

Xiaobo Xu, Kaigeng Li, Gaoyu Chen [...]

Sage Open

Select article: Impact of the Perceived Threat of COVID-19 on Variety-Seeking

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Research article

First published 2020-8

Impact of the Perceived Threat of COVID-19 on Variety-Seeking

Jungkeun Kim

Australasian Marketing Journal

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