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Open access

Research article

First published 2026-1

National Interest versus Global Brands: The Impact of Tariff on Brand Switching Behavior

Renai Jiang, Md. Fazlay Rabbi, Md. Asaduzzaman Babu [...]

Sage Open

Retricted access

Research article

First published 1991-2

Modeling Purchase-Timing and Brand-Switching Behavior Incorporating Explanatory Variables and Unobserved Heterogeneity

Naufel J. Vilcassim, Dipak C. Jain

Journal of Marketing Research

Retricted access

Research article

First published 2018-12

Brand Switching in Telecom Sector: An Insight into Switching Behaviour and Switching Factors

Purabi Bharali, Chandan Goswami

Abhigyan

Retricted access

Research article

First published 2000-5

A Study of Market Structure: Brand Loyalty and Brand Switching Behaviours for Durable Household Appliances

Chinho Lin, ZhiFeng Wang, WannYih Wu

International Journal of Market Research

Free access

Research article

First published 2010-1

Brand Relationships and Switching Behaviour for Highly Used Products in Young Consumers

Arvind Sahay, Nivedita Sharma

Vikalpa: The Journal for Decision Makers

Retricted access

Other

First published 2008-2

Perception of Product Attributes in Brand Switching Behaviour — An Explanation Through Multidimensional Scaling

Ramakrishnan Venkatesakumar, D. Ramkumar, P. Thillai Rajan

Management and Labour Studies

Retricted access

Research article

First published 1989-11

Confirmatory Analysis of Aggregate Hierarchical Market Structures: Inferences from Brand-Switching Behavior

Ajith Kumar, C. M. Sashi

Journal of Marketing Research

Retricted access

Research article

First published 2017-6

Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers’ Switching Behaviour?

S. R. Nikhashemi, Naser Valaei, Arun Kumar Tarofder

Global Business Review

Retricted access

Research article

First published 2010-11

Resistance to Brand Switching when a Radically New Brand is Introduced: A Social Identity Theory Perspective

Son K. Lam, Michael Ahearne, Ye Hu [...]

Journal of Marketing

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Research article

First published 2025-9

Understanding seed technology adoption and brand switching behavior among small-scale farmers in Southern Africa: A comparative study of Malawi,Mozambique,and Zimbabwe

John Lennos Makoni, George Nyandoro, Zvikomborero Shayanewako [...]

Outlook on Agriculture

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