A Study of Market Structure: Brand Loyalty and Brand Switching Behaviours for Durable Household Appliances

Aaker D. A. (1995). Building Strong Brands. New York: Free Press.

Aaker D.A. , & Joachimsthaler E. (2000) Brand leadership. Brandweek, New York.

Allenby G. M. (1989) A unified approach to identifying, estimating and testing demand structures with aggregate scanner data. Marketing Science, 8, 3, pp. 265–280.

Alsop R. (2000) Blue chips lose brand power to lowertier firms, survey says. Wall Street Journal, B8.

Anderson D.R. , Sweeney D.J. , & Williams T.A. (1990) Statistics for Business and Economics. St. Paul: West Pub. Co.

Anirudh D. (1994) Durable goods monopolists, rational consumers, and improving products. Marketing Science, 13, 1, pp. 100–120.

Anthony B. , Kendrick D. , & Meeraus A. (1992) GAMS: A Users Guide, Release 2.25.

Baldinger A. , & Rubinson J. (1996) Brand loyalty: the link between attitude and behavior. Journal of Advertising Research, 36, 6, pp. 22–34.

Bass F.M. , Givon M.M. , Kalwani M.U. , Reibstein D. , & Wright G.P. (1984) An investigation into the order of the brand choice behavior. Marketing Science, 3, Fall, pp. 267–287.

Blumen I. , Kogan M. , & McCarthy P.J. (1955) The industrial mobility of labour as probability process. Cornell Studies of Industrial and Labor Relations, 6. New York: Cornell University Press.

Chaudhuri A. (1999) Does brand loyalty mediate brand equity outcomes? Journal of Marketing Theory and Practice, pp. 136–146.

CobbWalgren F.J. , Ruble C.A. , & Donthu N. (1995) Brand equity, brand preference, and purchase intent. Journal of Advertising, 24, 3, pp. 25–40.

Colombo R.A. , & Morrison D.G. (1989) A brand switching model with implications for marking strategies. Marketing Science, 8, 1, pp. 89–99.

Dabholkar P. A. (1994) Incorporating choice into an attitudinal framework: analysing models of metal comparison processes. Journal of Consumer Research, 21, 1, pp. 100–118.

De Chernatony E. , & McDonald M.H.B. (1998). Creating Powerful Brands in Consumers, Service and Industrial Markets. Oxford: Butterworth and Heinemann.

Dyson P. , Farr A. , & Hollis N.S. (1996) Understanding, measuring, and using brand equity. Journal of Advertising Research, 36, 6, p. 921.

Ehrenberg A.S.C. , Barnard N. , & Scriven J. (1997) Differentiation or salience. Journal of Advertising Research, 37, 6, pp. 82–91.

Girish P. (1987) Presearch decision making in consumer durable purchases. The Journal of Consumer Marketing, 4, 1, pp. 71–82.

Gregory C. , & Lehmann D.R. (1985) A model of marketing mix, brand switching, and competition. Journal of Marketing Research, 22, 3, pp. 318–329.

Grover R. , & Srinivsan V. (1992) Reflections on a simultaneous approach to market segmentation and market structuring. Journal of Marketing Research, 29, 4, pp. 474–476.

Jain D. , Bass F.M. , & Chen Y.M. (1990) Estimation of latent class models with heterogeneous choice probabilities: an application to market structuring. Journal of Marketing Research, 27, 1, pp. 94–101.

Jeuland A.P. , Bass F.M. , & Wright G.P. (1980) A multibrand stochastic model compounding heterogeneous Erlang timing and multinomial choice process. Operation Research, 28, 2, pp. 253–277.

Kalwani M.U. , & Morrison D.G. (1977) A parsimonious description of the hendry system. Management Science, 23, 5, pp. 467–477.

Kannan P.K. , & Wright G.P. (1991a) Modelling and testing structured markets: a nested logic approach. Marketing Science, 10, 1, pp. 58–82.

Kannan P.K. , & Wright G.P. (1991b) On testing competitive market structure. Marketing Science, 10, 4, pp. 338–347.

Kapil B. (1990) Modeling inertia and variety seeking tendencies in brand choice behavior. Marketing Science, 9, 3, pp. 263–287.

Keaveney S. M. (1995) Customer switching behavior in service industries: an exploratory study. Journal of Marketing, 59, 2, pp. 71–82.

Kotler P. (1995). Marketing management analysis, planning, implementation, and control, 8th edn. New York: Prentice Hall.

McAlister L. (1982) A dynamic attribute satiation model of variety seeking behavior. Journal of Consumer Research, 9, 2, pp. 141–150.

McCarthy P.S. , Kannan P.K. , Chandrasekharan R. , & Wright G.P. (1992) Estimating loyalty and switching with an application to the automobile market. Management Science, 38, 10, pp. 1371–1393.

Padberg D.I. , Walker F.E. , & Kepner K.W. (1974) Measuring consumer brand preference. Journal of Farm Economics, 56, 2, pp. 38–47.

Rao V.R. , & Sabavala D.J. (1981) Inference of hierarchical choice processes from panel data. Journal of Consumer Research, 8, 1, pp. 85–96.

Rubinson J.R. , Vanhonacker W.R. , & Bass F.M. (1980) On a parsimonious description of the hendry system. Management Science, 26, 2, pp. 215–226.

Russo J.E. , Meloy M.G. , & Medvec V.H. (1998) Predecisional distortion of product information. Journal of Marketing Research, 35, 4, pp. 438–452.

Shoham A. , Rose G.M. , & Kahle L.R. (1998) Marketing of risky sports: form intention to action. Academy of Marketing Science Journal, 26, 4, pp. 307–321.

Weerahandi S. , & Moitra S. (1995) Using survey data to predict adoption and switching for services. Journal of Marketing Research, 32, 1, pp. 85–96.

Yi Y. , & Vanden Abeele P. (1989) An investigation of the structure of expectancy-vale attitude and its implications. International Journal of Research in Marketing, 6, 2, pp. 71–92.