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Retricted access

Research article

First published 2010-11

Resistance to Brand Switching when a Radically New Brand is Introduced: A Social Identity Theory Perspective

Son K. Lam, Michael Ahearne, Ye Hu [...]

Journal of Marketing

Free access

Research article

First published 2010-1

Brand Relationships and Switching Behaviour for Highly Used Products in Young Consumers

Arvind Sahay, Nivedita Sharma

Vikalpa: The Journal for Decision Makers

Open access

Research article

First published 2026

The influence of service failures on brand hate and hotel switching in five-star hotels

Wajdy Omran

Tourism and Hospitality Research

Retricted access

Research article

First published 2017-6

Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers’ Switching Behaviour?

S. R. Nikhashemi, Naser Valaei, Arun Kumar Tarofder

Global Business Review

Open access

Research article

First published 2026-1

National Interest versus Global Brands: The Impact of Tariff on Brand Switching Behavior

Renai Jiang, Md. Fazlay Rabbi, Md. Asaduzzaman Babu [...]

Sage Open

Retricted access

Research article

First published 1974-2

The Theory of Stochastic Preference and Brand Switching

Frank M. Bass

Journal of Marketing Research

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Research article

First published 2015-5

The Effects of State Pharmacy Drug Product Selection Laws on Statin Patient Generic-To-Branded Drug Switch-Backs

George A. Chressanthis, Nayla G. Dahan, Kevin J. Fandl

The American Economist

Retricted access

Research article

First published 1992-2

Evaluating the Multiple Effects of Retail Promotions on Brand Loyal and Brand Switching Segments

Rajiv Grover, V. Srinivasan

Journal of Marketing Research

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Research article

First published 1965-11

An Appraisal of Markov Brand-Switching Models

A. S. C. Ehrenberg

Journal of Marketing Research

Retricted access

Research article

First published 1994-2

The Effects of Advertising on Brand Switching and Repeat Purchasing

John Deighton, Caroline M. Henderson, Scott A. Neslin

Journal of Marketing Research

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