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Open access

Research article

First published 2023-6

Modelling the Effects of Social Media–based Brand Communities on Brand Trust,Brand Equity and Consumer Response

Chandan A. Chavadi, Monika Sirothiya, Sindhu R. Menon [...]

Vikalpa: The Journal for Decision Makers

Open access

Research article

First published 2022-8

Healthy and Delicious: Responsible Branding of Snacks

Outi-Maaria Palo-oja, Juuso Nieminen

South Asian Journal of Business and Management Cases

Retricted access

Research article

First published 2019-6

Understanding the impacts of corporate social responsibility and brand attributes on brand equity in the restaurant industry

Michael S Lin, Yeasun K Chung

Tourism Economics

Retricted access

Research article

First published 2024-9

Local Roots and Global Responsibility: Terroir Brands and Their Responsible Engagement

Nathalie Spielmann, Christopher Williams, Ajay K. Kohli

Journal of International Marketing

Retricted access

Research article

First published 2018-8

Rapid response learning of brand logo priming: Evidence that brand priming is not dominated by rapid response learning

Stephan G Boehm, Ciaran Smith, Niklas Muench [...]

Quarterly Journal of Experimental Psychology

Retricted access

Research article

First published 2026

Unleashing Positive Word-of-Mouth Through Brand Social Responsibility

Liem Viet Ngo, Xuan-Doanh Nguyen-Le, Trang Thi-Thuy Duong [...]

Australasian Marketing Journal

Open access

Research article

First published 2024-10

Influence of Corporate Environmental Responsibility on Dimensions of Brand Equity in the Sustainable Food Industry

Luis Alex Carbajal-Rubio, Elizabeth Emperatriz García-Salirrosas, Miluska Villar-Guevara [...]

Sage Open

Retricted access

Research article

First published 2022-7

Where,When,and Who: Corporate Social Responsibility and Brand Value—A Global Panel Study

Shawn Pope, Jimi Kim

Business & Society

Open access

Research article

First published 2020

How does corporate social responsibility transform brand reputation into brand equity? Economic and noneconomic perspectives of CSR

Asif Mahmood, Jamshed Bashir

International Journal of Engineering Business Management

Retricted access

Research article

First published 2012-4

Strategically Leveraging Corporate Social Responsibility: A Corporate Branding Perspective

Christine Vallaster, Adam Lindgreen, François Maon

California Management Review

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