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Articles (51)

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1-10 of 51 results for brand recovery

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Select article: Leveraging the Influencer Marketing Power of Influential Consumers: Toward a Theory of Impression Management for Brand Recovery from Brand Crisis

Open access

Research article

First published 2025

Leveraging the Influencer Marketing Power of Influential Consumers: Toward a Theory of Impression Management for Brand Recovery from Brand Crisis

Sheau Fen Yap, Lay Peng Tan, Weng Marc Lim [...]

Australasian Marketing Journal

Select article: Raving Fans or Silent Critics? Brand Service Recovery’s Impact on Positive eWOM

Open access

Research article

First published 2024-1

Raving Fans or Silent Critics? Brand Service Recovery’s Impact on Positive eWOM

Halima Habuba Mohamed, Yongjun Li, Ataullah Kiani [...]

Sage Open

Select article: Steady Hand at the Wheel: How Perceived Movement Influences Consumer Responses to Brand Failures

Retricted access

Research article

First published 2026-2

Steady Hand at the Wheel: How Perceived Movement Influences Consumer Responses to Brand Failures

Laura Boman, Lam An, Ganga S. Urumutta Hewage [...]

Journal of Service Research

Select article: How Do Observers React to Companies’ Humorous Responses to Online Public Complaints?

Retricted access

Research article

First published 2022-5

How Do Observers React to Companies’ Humorous Responses to Online Public Complaints?

Mathieu Béal, Yany Grégoire

Journal of Service Research

Select article: Service Recovery on Stage: Effects of Social Media Recovery on Virtually Present Others

Open access

Research article

First published 2019-11

Service Recovery on Stage: Effects of Social Media Recovery on Virtually Present Others

Jens Hogreve, Nicola Bilstein, Kathrin Hoerner

Journal of Service Research

Select article: Investigating the Transformative Power of Brand Love in Destination Crisis Recovery

Retricted access

Research article

First published 2026-2

Investigating the Transformative Power of Brand Love in Destination Crisis Recovery

Hui Zhang, Hong Zhu

Journal of Travel Research

Select article: Recession or Mutation? Post-Recovery Appeal of Major Consumer Brands

Retricted access

Research article

First published 2010-8

Recession or Mutation? Post-Recovery Appeal of Major Consumer Brands

Daniel Tixier

Australasian Marketing Journal

Select article: Just Give Me Another Chance: The Strategies for Brand Recovery from a Bad First Impression

Retricted access

Research article

First published 2007-5

Just Give Me Another Chance: The Strategies for Brand Recovery from a Bad First Impression

A.V. Muthukrishnan, Amitava Chattopadhyay

Journal of Marketing Research

Select article: The Long-Term Impact of Service Failure and Recovery

Retricted access

Research article

First published 2018-11

The Long-Term Impact of Service Failure and Recovery

Tim Norvell, Piyush Kumar, Mayukh Dass

Cornell Hospitality Quarterly

Select article: Death of the Slow-Cooker or #CROCK-POTISINNOCENT? This Is Us,Parasocial Grief,and the Crock-Pot Crisis

Retricted access

Research article

First published 2020-1

Death of the Slow-Cooker or #CROCK-POTISINNOCENT? This Is Us,Parasocial Grief,and the Crock-Pot Crisis

Katherine A. Foss

Journal of Communication Inquiry

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