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Articles (12)

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1-10 of 12 results for brand parity

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Select article: Loyalty Regardless of Brands? Examining Three Nonperformance Effects on Brand Loyalty in a Tourism Context

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Research article

First published 2010-8

Loyalty Regardless of Brands? Examining Three Nonperformance Effects on Brand Loyalty in a Tourism Context

Xiang Li

Journal of Travel Research

Select article: Haleeb: Rejuvenating the Market Leader of the Past

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Research article

First published 2021-9

Haleeb: Rejuvenating the Market Leader of the Past

Umair Usman, Rohail Ashraf, Muhammad Asif Khan

Asian Journal of Management Cases

Select article: Post PLIVA v. Mensing liability for generic medicine manufacturers: Food and Drug Administration to propose rule changes creating parity between generic and brand-name medicine manufacturers

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Other

First published 2013-9

Post PLIVA v. Mensing liability for generic medicine manufacturers: Food and Drug Administration to propose rule changes creating parity between generic and brand-name medicine manufacturers

Gwendolyn Cornwell

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

Select article: Travel and tourism companies: Global brands

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Research article

First published 1999-07

Travel and tourism companies: Global brands

Simon Anholt

Journal of Vacation Marketing

Select article: The Anatomy of the Advertising Budget Decision: How Analytics and Heuristics Drive Sales Performance

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Research article

First published 2020-6

The Anatomy of the Advertising Budget Decision: How Analytics and Heuristics Drive Sales Performance

Ceren Kolsarici, Demetrios Vakratsas, Prasad A. Naik

Journal of Marketing Research

Select article: Changing Paradigms,Competitive Strategies and Role of “Integrated Marketing Communication in Building Brands in Indian Market”

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Research article

First published 2004-8

Changing Paradigms,Competitive Strategies and Role of “Integrated Marketing Communication in Building Brands in Indian Market”

Tapan K Panda

Management and Labour Studies

Select article: Beyond rate parity: Examining offer uniqueness and channel credibility in hotel pricing

Open access

Research article

First published 2025-3

Beyond rate parity: Examining offer uniqueness and channel credibility in hotel pricing

Sung W Lee, Amit Sharma

Tourism Economics

Select article: What Makes for the Best Rivalries in Individual Sports and how Can Marketers Capitalize on Them?

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Research article

First published 2017-12

What Makes for the Best Rivalries in Individual Sports and how Can Marketers Capitalize on Them?

Scott C. Ambrose, Nathan Schnitzlein

Sport Marketing Quarterly

Select article: Impact of cultural proximity on destination image and tourists’ perceptions: The case of the Portuguese cultural festival Lusofonia in Macao

Free access

Research article

First published 2024-1

Impact of cultural proximity on destination image and tourists’ perceptions: The case of the Portuguese cultural festival Lusofonia in Macao

Ye Xu

Journal of Vacation Marketing

Select article: The Commercial Determinants of Nonalcoholic Beer: Redemption,Revenue,or Men’s Harm Reduction?

Open access

Review article

First published 2025-1

The Commercial Determinants of Nonalcoholic Beer: Redemption,Revenue,or Men’s Harm Reduction?

John L. Oliffe, Nina Gao, Mary T. Kelly [...]

American Journal of Men's Health

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