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Research article

First published 2018-5

Social Brand Engagement: How Orientation Events Engage Students with the University

Teagan Altschwager, Rebecca Dolan, Jodie Conduit

Australasian Marketing Journal

Open access

Research article

First published 2022-10

Customer-Defined Market Orientation,Brand Image and Customer Satisfaction: A Mediation Approach

Mustafa Rehman Khan, Naveed R. Khan, V V Ravi Kumar [...]

Sage Open

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Research article

First published 2023-7

Building relationship orientation among travelers through destination brand authenticity

Vikas Kumar, Vikrant Kaushal, Arun Kumar Kaushik

Journal of Vacation Marketing

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Research article

First published 2013-3

Living in a Global World: Influence of Consumer Global Orientation on Attitudes toward Global Brands from Developed versus Emerging Countries

Xiaoling Guo

Journal of International Marketing

Open access

Research article

First published 2025-3

Consumer Xenocentrism and Well-Being: Conspicuous Consumption Orientation,Brand Addiction,and Self-Esteem

Adamantios Diamantopoulos, Michela Matarazzo, Mona Mrad [...]

Journal of International Marketing

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Research article

First published 2024-9

Coach Versus Goldlion: The Effect of Socially Versus Personally Oriented Motives on Consumer Preference for Foreign and Domestic Masstige Brands in Emerging Markets

Zhe Zhang, Alex Yao, Zhiyong Yang

Journal of International Marketing

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Research article

First published 1993-09

Apparel Selection Criteria as Predictors of Brand Orientation

Patricia Huddleston, Nancy L. Cassill, Lucy K. Hamilton

Clothing and Textiles Research Journal

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Research article

First published 2022-12

How to Go GloCal: Omni-Brand Orientation Framework

Ellen Schmidt-Devlin, Ayşegül Özsomer, Casey E. Newmeyer

Journal of International Marketing

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Research article

First published 2010-6

Drivers of Brand Commitment: A Cross-National Investigation

Andreas B. Eisingerich, Gaia Rubera

Journal of International Marketing

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Research article

First published 2017-11

Should Anthropomorphized Brands Engage Customers? The Impact of Social Crowding on Brand Preferences

Marina Puzakova, Hyokjin Kwak

Journal of Marketing

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