Sage Journals: Discover world-class research

Retricted access

Research article

First published 2022-11

The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands

Nailya Ordabayeva, Lisa A. Cavanaugh, Darren W. Dahl

Journal of Marketing

Retricted access

Research article

First published 2010-11

Experiences of Brands and National Identity

Sandy Bulmer, Margo Buchanan-Oliver

Australasian Marketing Journal

Retricted access

Research article

First published 2017-4

Incorporating the creative subject: Branding outside–in through identity incentives

Nada Endrissat, Dan Kärreman, Claus Noppeney

Human Relations

Retricted access

Research article

First published 2022-2

Branding,culture,and political ideology: Spanish patriotism as the identity myth of an iconic brand

Antonio Pineda, Paloma Sanz-Marcos, María-Teresa Gordillo-Rodríguez

Journal of Consumer Culture

Open access

Research article

First published 2025-2

Athlete Brand Congruence as a Measure to Evaluate Brand Identity and Image Fit

Popi Sotiriadou, Annika Linsner, Kirstin Hallmann [...]

Australasian Marketing Journal

Retricted access

Research article

First published 2015-9

Theorizing the role of ‘the brand’ in criminal justice: The case of Integrated Offender Management

Harry Annison, Ben Bradford, Eli Grant

Criminology & Criminal Justice

Retricted access

Research article

First published 2009-2

Gender Dimensions of Brand Personality

Bianca Grohmann

Journal of Marketing Research

Open access

Research article

First published 2021-5

How the Creative Class Co-creates a City’s Brand Identity: A Qualitative Study

Clarinda Rodrigues, Holger J. Schmidt

Journal of Creating Value

Open access

Research article

First published 2022-2

Typography: the constant vector of dynamic logos

Catarina Lelis, Sandra Leitão, Óscar Mealha [...]

Visual Communication

Retricted access

Research article

First published 2014-8

Internal Branding

Birgit Löhndorf, Adamantios Diamantopoulos

Journal of Service Research

Search results