You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (12)

Journals (0)

1-10 of 12 results for brand hate

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Hating in plain sight: The hatejacking of brands by extremist groups

Retricted access

Research article

First published 2020-1

Hating in plain sight: The hatejacking of brands by extremist groups

Bond Benton, Daniela Peterka-Benton

Public Relations Inquiry

Select article: Reflexive Effects of Articulated Negative Word of Mouth on the Sender’s Brand Hate and Future NWOM Intentions: Mediating Role of Brand Hate and Coping Mechanisms

Open access

Research article

First published 2026-5-20

Reflexive Effects of Articulated Negative Word of Mouth on the Sender’s Brand Hate and Future NWOM Intentions: Mediating Role of Brand Hate and Coping Mechanisms

Rahul Chawdhary, Anna Ivanova, Arslan Chaudhary

International Journal of Market Research

Select article: The influence of service failures on brand hate and hotel switching in five-star hotels

Open access

Research article

First published 2026

The influence of service failures on brand hate and hotel switching in five-star hotels

Tourism and Hospitality Research

Select article: Captivating Brand Hate Using Contemporary Metrics: A Structural Equation Modelling Approach

Retricted access

Research article

First published 2021-12

Captivating Brand Hate Using Contemporary Metrics: A Structural Equation Modelling Approach

Richa Joshi, Rajan Yadav

Vision: The Journal of Business Perspective

Select article: Do You Love Me,or Do You Hate Me? Bad Communication’s Effect on Low-Cost Airline Brand

Retricted access

Research article

First published 2025-7

Do You Love Me,or Do You Hate Me? Bad Communication’s Effect on Low-Cost Airline Brand

Paula Rodrigues, Ana Sousa, Ana Pinto Borges

Journal of Creative Communications

Select article: Book review: S. Umit Kucuk,Brand Hate: Navigating Consumer Negativity in the Digital World

Retricted access

Book review

First published 2018-7

Book review: S. Umit Kucuk,Brand Hate: Navigating Consumer Negativity in the Digital World

Krishnan Jeesha

IIM Kozhikode Society & Management Review

Select article: Book Review: Brand Hate: Navigating Consumer Negativity in the Digital World

Retricted access

Book review

First published 2021-6

Book Review: Brand Hate: Navigating Consumer Negativity in the Digital World

Eric Krszjzaniek

Journal of Macromarketing

Select article: Exploring Brand Activism Strategies: The Role of Narrative Transportation,Consumer-Brand Identification,and Brand Reputation

Retricted access

Research article

First published 2026

Exploring Brand Activism Strategies: The Role of Narrative Transportation,Consumer-Brand Identification,and Brand Reputation

Louvins Pierre, Carolyn A. Lin

Journalism & Mass Communication Quarterly

Select article: The Try Guys: Making Their Brand Through Direct Address and Cancellation With Feelings

Retricted access

Research article

First published 2025-1

The Try Guys: Making Their Brand Through Direct Address and Cancellation With Feelings

Michele White

Television & New Media

Select article: Framing the 2014 Elections

Retricted access

Research article

First published 2015-5

Framing the 2014 Elections

Vipul Mudgal

Television & New Media

1
2
10 / page

Article type

Publication date

Subjects

Access