Search results: Sage Journals

Restricted accessResearch articleFirst published January, 2020

Hating in plain sight: The hatejacking of brands by extremist groups

Bond Benton, Daniela Peterka-Benton

Public Relations Inquiry

Open accessResearch articleFirst published May 20, 2026

Reflexive Effects of Articulated Negative Word of Mouth on the Sender’s Brand Hate and Future NWOM Intentions: Mediating Role of Brand Hate and Coping Mechanisms

Rahul Chawdhary, Anna Ivanova, Arslan Chaudhary

International Journal of Market Research

Open accessResearch articleFirst published 2026

The influence of service failures on brand hate and hotel switching in five-star hotels

Wajdy Omran

Tourism and Hospitality Research

Restricted accessResearch articleFirst published December, 2021

Captivating Brand Hate Using Contemporary Metrics: A Structural Equation Modelling Approach

Richa Joshi, Rajan Yadav

Vision: The Journal of Business Perspective

Restricted accessResearch articleFirst published July, 2025

Do You Love Me,or Do You Hate Me? Bad Communication’s Effect on Low-Cost Airline Brand

Paula Rodrigues, Ana Sousa, Ana Pinto Borges

Journal of Creative Communications

Restricted accessBook reviewFirst published July, 2018

Book review: S. Umit Kucuk,Brand Hate: Navigating Consumer Negativity in the Digital World

Krishnan Jeesha

IIM Kozhikode Society & Management Review

Restricted accessBook reviewFirst published June, 2021

Book Review: Brand Hate: Navigating Consumer Negativity in the Digital World

Eric Krszjzaniek

Journal of Macromarketing

Restricted accessResearch articleFirst published 2026

Exploring Brand Activism Strategies: The Role of Narrative Transportation,Consumer-Brand Identification,and Brand Reputation

Louvins Pierre, Carolyn A. Lin

Journalism & Mass Communication Quarterly

Restricted accessResearch articleFirst published January, 2025

The Try Guys: Making Their Brand Through Direct Address and Cancellation With Feelings

Michele White

Television & New Media

Restricted accessResearch articleFirst published May, 2015

Framing the 2014 Elections

Vipul Mudgal

Television & New Media

Restricted accessResearch articleFirst published January, 2020

Hating in plain sight: The hatejacking of brands by extremist groups

Bond Benton, Daniela Peterka-Benton

Public Relations Inquiry

Open accessResearch articleFirst published May 20, 2026

Reflexive Effects of Articulated Negative Word of Mouth on the Sender’s Brand Hate and Future NWOM Intentions: Mediating Role of Brand Hate and Coping Mechanisms

Rahul Chawdhary, Anna Ivanova, Arslan Chaudhary

International Journal of Market Research

Open accessResearch articleFirst published 2026

The influence of service failures on brand hate and hotel switching in five-star hotels

Wajdy Omran

Tourism and Hospitality Research

Restricted accessResearch articleFirst published December, 2021

Captivating Brand Hate Using Contemporary Metrics: A Structural Equation Modelling Approach

Richa Joshi, Rajan Yadav

Vision: The Journal of Business Perspective

Restricted accessResearch articleFirst published July, 2025

Do You Love Me,or Do You Hate Me? Bad Communication’s Effect on Low-Cost Airline Brand

Paula Rodrigues, Ana Sousa, Ana Pinto Borges

Journal of Creative Communications

Restricted accessBook reviewFirst published July, 2018

Book review: S. Umit Kucuk,Brand Hate: Navigating Consumer Negativity in the Digital World

Krishnan Jeesha

IIM Kozhikode Society & Management Review

Restricted accessBook reviewFirst published June, 2021

Book Review: Brand Hate: Navigating Consumer Negativity in the Digital World

Eric Krszjzaniek

Journal of Macromarketing

Restricted accessResearch articleFirst published 2026

Exploring Brand Activism Strategies: The Role of Narrative Transportation,Consumer-Brand Identification,and Brand Reputation

Louvins Pierre, Carolyn A. Lin

Journalism & Mass Communication Quarterly

Restricted accessResearch articleFirst published January, 2025

The Try Guys: Making Their Brand Through Direct Address and Cancellation With Feelings

Michele White

Television & New Media

Restricted accessResearch articleFirst published May, 2015

Framing the 2014 Elections

Vipul Mudgal

Television & New Media