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Book review: S. Umit Kucuk,Brand Hate: Navigating Consumer Negativity in the Digital World

IIM Kozhikode Society & Management Review

Impact Factor: 1.1 / 5-Year Impact Factor: 1.6

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Book review

First published online July, 2018

Book review: S. Umit Kucuk,Brand Hate: Navigating Consumer Negativity in the Digital World

Volume 7, Issue 2

https://doi.org/10.1177/2277975218769507

Abstract

S. Umit Kucuk, Brand Hate: Navigating Consumer Negativity in the Digital World, 2016, Palgrave Macmillan, 141 pp., €57,19, ISBN: 978-3-319-41518-5 (Hardcover). ISBN: 978-3-319-41519-2 (eBook).

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