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Retricted access

Research article

First published 2017-7

Consumer Response to Brand Gender Bending: An Integrated Review and Future Research Agenda

Namrata Sandhu

Business Perspectives and Research

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Research article

First published 2019-5

‘Brand work’: Constructing assemblages in gendered creative labour

Nina H Kivinen, Carolyn Hunter

Human Relations

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Research article

First published 2014-9

Brand Narratives,Sustainability,and Gender

Nacima Ourahmoune, Anne-Sophie Binninger, Isabelle Robert

Journal of Macromarketing

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Research article

First published 2018-11

Role of biological sex and gender roles on perceived brand personality

Bikash Kumar Rup, Jyotiranjan Gochhayat, Sasmita Samanta

International Journal of Knowledge-Based and Intelligent Engineering Systems

Open access

Research article

First published 2019-7

A Personalized Self-image: Gender and Branding Practices Among Journalists

Logan Molyneux

Social Media + Society

Retricted access

Research article

First published 2021-8

One of the blokes: Brewsters,branding and gender (in)visibility in New Zealand’s craft beer industry

Kathleen M. Kuehn, Sophie Parker

Journal of Consumer Culture

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Research article

First published 2020-12

Moderating Role of Education and Gender on the Effects of Celebrity Endorsement on Strength,Uniqueness,and Favourability in Brand Association: Evidence from India

Aarti Saini, Satyanarayana Parayitam

Asia-Pacific Journal of Management Research and Innovation

Open access

Research article

First published 2024-1

Self-Perceived Personal Brand Equity of Knowledge Workers by Gender in Light of Knowledge-Driven Organizational Culture: Evidence From Poland and the United States

Wioleta Kucharska

Sage Open

Open access

Research article

First published 2024

Working (out) with fitness influencers – benefits for the fitness influencer,user health,and the endorsed brand: Key factors and the role of gender and brand familiarity

Julia Durau, Sandra Diehl, Ralf Terlutter

DIGITAL HEALTH

Retricted access

Research article

First published 2017-2

Sex and the city: Branding,gender and the commodification of sex consumption in contemporary retailing

Louise Crewe, Amber Martin

Urban Studies

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