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Articles (12)

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1-10 of 12 results for brand evangelism

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Select article: Unlocking the drivers of brand evangelism in the hospitality sector: A mediated-moderated model of emotional brand bonding and surprise

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Research article

First published 2025

Unlocking the drivers of brand evangelism in the hospitality sector: A mediated-moderated model of emotional brand bonding and surprise

Noureddine Selmi, Mohammad Soliman, Muhammad Dliya’ul Haq [...]

Tourism and Hospitality Research

Select article: Revealing Differences in Brand Loyalty and Brand Engagement of Single or no Parented Young Adults

Open access

Research article

First published 2023-1

Revealing Differences in Brand Loyalty and Brand Engagement of Single or no Parented Young Adults

Mangirdas Mork̄unas

IIM Kozhikode Society & Management Review

Select article: From Green Intentions to Actions: The Role of Covert,Overt,and Guerrilla Marketing in Promoting Green Consumerism

Open access

Research article

First published 2025-10

From Green Intentions to Actions: The Role of Covert,Overt,and Guerrilla Marketing in Promoting Green Consumerism

Muhammad Ashraf, Asif Mahmood

Sage Open

Select article: Does Size Matter? An Examination of Small and Large Web-Based Brand Communities

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Research article

First published 2010-2

Does Size Matter? An Examination of Small and Large Web-Based Brand Communities

Daniele Scarpi

Journal of Interactive Marketing

Select article: The Power of Brand: Beyond Interest Group Influence in U.S. State Abortion Politics

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Research article

First published 2010-9

The Power of Brand: Beyond Interest Group Influence in U.S. State Abortion Politics

Brian Robert Calfano

State Politics & Policy Quarterly

Select article: Eco-initiatives and emotional bonds: The impact of environmental sustainability on brand advocacy through brand love and happiness

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Research article

First published 2026

Eco-initiatives and emotional bonds: The impact of environmental sustainability on brand advocacy through brand love and happiness

Ibrahim Alnawas, Amr Al Khateeb, Kamel El Hedhli [...]

Journal of Vacation Marketing

Select article: Consumers’ Role Performance and Brand Identification: Evidence from a Survey and a Longitudinal Field Experiment

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Research article

First published 2017-5

Consumers’ Role Performance and Brand Identification: Evidence from a Survey and a Longitudinal Field Experiment

Yi He, Qimei Chen, Ruby P. Lee [...]

Journal of Interactive Marketing

Select article: Resistance Training: (Re)shaping Extreme Forms of Workplace Health Promotion

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Research article

First published 2018-2

Resistance Training: (Re)shaping Extreme Forms of Workplace Health Promotion

Eric P. James, Heather M. Zoller

Management Communication Quarterly

Select article: Church or state? Reassessing how religion shapes impressions of candidate positions

Open access

Research article

First published 2017-4

Church or state? Reassessing how religion shapes impressions of candidate positions

Elizabeth N. Simas, Adam L. Ozer

Research & Politics

Select article: Selecting ‘History’: Baptist Mission in Nineteenth Century Naga Hills

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Research article

First published 2024-7

Selecting ‘History’: Baptist Mission in Nineteenth Century Naga Hills

Arenmenla Jamir

History and Sociology of South Asia

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