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1-10 of 439 results for brand consistency

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Select article: The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity

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Research article

First published 2020-11

The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity

J. A. Castañeda-García, D. M. Frías-Jamilena, S. Del Barrio-García [...]

Journal of Travel Research

Select article: Who vs. what? Consistency of a politician’s brand in shaping voters’ preferences

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Research article

First published 2025-3-11

Who vs. what? Consistency of a politician’s brand in shaping voters’ preferences

Wojciech Cwalina, Milena Drzewiecka, Todd P. Newman

International Journal of Market Research

Select article: The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency

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Research article

First published 2017-1

The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency

Yan Liu, Krista J. Li, Haipeng (Allan) Chen [...]

Journal of Marketing

Select article: Destination and tourism business brand consistency in Binh Thuan,Vietnam

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Research article

First published 2019-1

Destination and tourism business brand consistency in Binh Thuan,Vietnam

Vien Tran Truc Pham, Douglas G Pearce

Journal of Vacation Marketing

Select article: A machine learning–based framework for analyzing car brand styling

Open access

Research article

First published 2018-7

A machine learning–based framework for analyzing car brand styling

Baojun Li, Ying Dong, Zhijie Wen [...]

Advances in Mechanical Engineering

Select article: Typography: the constant vector of dynamic logos

Open access

Research article

First published 2022-2

Typography: the constant vector of dynamic logos

Catarina Lelis, Sandra Leitão, Óscar Mealha [...]

Visual Communication

Select article: How Far Can a Brand Stretch? Understanding the Role of Self-Construal

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Research article

First published 2008-6

How Far Can a Brand Stretch? Understanding the Role of Self-Construal

Rohini Ahluwalia

Journal of Marketing Research

Select article: Growing the Employee Brand at ASI

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Research article

First published 2007-08

Growing the Employee Brand at ASI

Sandra Jeanquart Miles, W. Glynn Mangold

Journal of Leadership & Organizational Studies

Select article: Composite Branding Alliances: An Investigation of Extension and Feedback Effects

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Research article

First published 1996-11

Composite Branding Alliances: An Investigation of Extension and Feedback Effects

C. Whan Park, Sung Youl Jun, Allan D. Shocker

Journal of Marketing Research

Select article: The Impact of Restaurant Innovativeness on Consumer Loyalty: The Mediating Role of Perceived Quality

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Research article

First published 2021-11

The Impact of Restaurant Innovativeness on Consumer Loyalty: The Mediating Role of Perceived Quality

Eojina Kim, Juan L. Nicolau, Liang (Rebecca) Tang

Journal of Hospitality & Tourism Research

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