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Articles (52)

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1-10 of 52 results for brand community trust

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Select article: Modelling the Effects of Social Media–based Brand Communities on Brand Trust,Brand Equity and Consumer Response

Open access

Research article

First published 2023-6

Modelling the Effects of Social Media–based Brand Communities on Brand Trust,Brand Equity and Consumer Response

Chandan A. Chavadi, Monika Sirothiya, Sindhu R. Menon [...]

Vikalpa: The Journal for Decision Makers

Select article: Brand Communication Through Social Media Influencers: Trust Building and Trust Transfer Mechanisms

Retricted access

Research article

First published 2024

Brand Communication Through Social Media Influencers: Trust Building and Trust Transfer Mechanisms

Rang Wang, Sylvia Chan-Olmsted

International Journal of Business Communication

Select article: Effects of Facebook Fan Pages on Consumer Brand Loyalty and Purchase Intention

Open access

Research article

First published 2025-7

Effects of Facebook Fan Pages on Consumer Brand Loyalty and Purchase Intention

Yi-Fen Chen, Wan-Hsin Yen, Tzu-I Jou

Sage Open

Select article: Drivers of Brand Engagement: The Role of Brand Communities

Retricted access

Research article

First published 2021-10

Drivers of Brand Engagement: The Role of Brand Communities

Sumanjit Dass, Rahul Sethi, Sapna Popli [...]

Global Business Review

Select article: A Study on Indian Youth for Determining Relationship of Brand Loyalty with Customer Perceptions with Special Reference to Personal Banking Services

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Research article

First published 2012-12

A Study on Indian Youth for Determining Relationship of Brand Loyalty with Customer Perceptions with Special Reference to Personal Banking Services

Ritu Srivastava, Ajay Prakash

Asia-Pacific Journal of Management Research and Innovation

Select article: Within the Ecology of communication: Identifying Crucial Elements that Drive Use Intentions on Knowledge-sharing Platforms

Open access

Research article

First published 2024-10

Within the Ecology of communication: Identifying Crucial Elements that Drive Use Intentions on Knowledge-sharing Platforms

Yihe Zhang, Surnggahb Jahng

Sage Open

Select article: Motivations for and outcomes of participating in research online communities

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Research article

First published 2018-5

Motivations for and outcomes of participating in research online communities

Juyoung Bang, Seounmi Youn, James Rowean [...]

International Journal of Market Research

Select article: Effective Communication Strategies for Store Remodeling

Retricted access

Research article

First published 2016-11

Effective Communication Strategies for Store Remodeling

Stephanie Qing Liu, Anna S. Mattila

Cornell Hospitality Quarterly

Select article: Impact of social media brand blunders on brand trust and brand liking

Retricted access

Research article

First published 2023-7

Impact of social media brand blunders on brand trust and brand liking

Ceren Hayran, Melis Ceylan

International Journal of Market Research

Select article: Betrayed by the Buzz? Covert Content and Consumer–Brand Relationships

Retricted access

Research article

First published 2009-9

Betrayed by the Buzz? Covert Content and Consumer–Brand Relationships

Christy Ashley, Hillary A. Leonard

Journal of Public Policy & Marketing

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