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1-10 of 38 results for brand climate

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Select article: How Does Service Climate Influence Hotel Employees’ Brand Citizenship Behavior? A Social Exchange and Social Identity Perspective

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Research article

First published 2022-2

How Does Service Climate Influence Hotel Employees’ Brand Citizenship Behavior? A Social Exchange and Social Identity Perspective

Hung Trong Hoang

Australasian Marketing Journal

Select article: Visually branding the environment: climate change as a marketing opportunity

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Other

First published 2008-12

Visually branding the environment: climate change as a marketing opportunity

Anders Hansen, David Machin

Discourse Studies

Select article: Exploring How Employee Sense of Brand Community Affects Their Attitudes and Behavior

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Research article

First published 2020-5

Exploring How Employee Sense of Brand Community Affects Their Attitudes and Behavior

Lina Xiong, Ceridwyn King

Journal of Hospitality & Tourism Research

Select article: Digital city diplomacy and international cities networks: Collaboration and city branding strategies around climate issues

Open access

Research article

First published 2024-11

Digital city diplomacy and international cities networks: Collaboration and city branding strategies around climate issues

Bruno Asdourian, Jérôme Chariatte, Diana Ingenhoff

International Communication Gazette

Select article: Marketization and the Recasting of the Professional Self

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Research article

First published 2005-02

Marketization and the Recasting of the Professional Self

Daniel J. Lair, Katie Sullivan, George Cheney

Management Communication Quarterly

Select article: Change Management Communication: The Role of Meaningfulness,Leadership Brand Authenticity,and Gender

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Research article

First published 2021-11

Change Management Communication: The Role of Meaningfulness,Leadership Brand Authenticity,and Gender

Lenna V. Shulga

Cornell Hospitality Quarterly

Select article: Urban political ecologies of housing and climate change: The ‘Coolest Block’ Contest in Philadelphia

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Research article

First published 2017-4

Urban political ecologies of housing and climate change: The ‘Coolest Block’ Contest in Philadelphia

Gareth A S Edwards, Harriet Bulkeley

Urban Studies

Select article: A Case for Green Energy Manufacturing

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Research article

First published 2009-8

A Case for Green Energy Manufacturing

Sherrod Brown

NEW SOLUTIONS: A Journal of Environmental and Occupational Health Policy

Select article: Self-Perceived Personal Brand Equity of Knowledge Workers by Gender in Light of Knowledge-Driven Organizational Culture: Evidence From Poland and the United States

Open access

Research article

First published 2024-1

Self-Perceived Personal Brand Equity of Knowledge Workers by Gender in Light of Knowledge-Driven Organizational Culture: Evidence From Poland and the United States

Wioleta Kucharska

Sage Open

Select article: Consumer Response to Climate Change: Wildfire Smoke and Sustainable Product Choice

Open access

Research article

First published 2025-12

Consumer Response to Climate Change: Wildfire Smoke and Sustainable Product Choice

Taewook Lim, TI Tongil Kim, Suh Yeon Kim

Journal of Marketing Research

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