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Research article

First published 2024-11

The Role of Brand Authenticity and Existential Authenticity in Building Brand Loyalty Toward LGBT-Friendly Hotels

Juhee Kang, Heejung Ro

Journal of Hospitality & Tourism Research

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Research article

First published 2021-3

Consumer-Based Brand Authenticity and Brand Trust in Brand Loyalty in The Korean Coffee Shop Market

Soon-Ho Kim, Minseong Kim, Stephen Holland [...]

Journal of Hospitality & Tourism Research

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Research article

First published 2020-10

Brands Taking a Stand: Authentic Brand Activism or Woke Washing?

Jessica Vredenburg, Sommer Kapitan, Amanda Spry [...]

Journal of Public Policy & Marketing

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Research article

First published 2020-2

Consumption Authenticity in the Accommodations Industry: The Keys to Brand Love and Brand Loyalty for Hotels and Airbnb

Makarand Mody, Lydia Hanks

Journal of Travel Research

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Research article

First published 2012-12

More than Fit: Brand Extension Authenticity

Susan Spiggle, Hang T. Nguyen, Mary Caravella

Journal of Marketing Research

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Research article

First published 2019-7

Brand Authenticity and Brand Attachment: How Online Communities Built on Social Networking Vehicles Moderate the Consumers’ Brand Attachment

Vikas Arya, Hemraj Verma, Deepa Sethi [...]

IIM Kozhikode Society & Management Review

Open access

Research article

First published 2025-9

Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?

Barbara Duffek, Andreas B. Eisingerich, Omar Merlo [...]

Journal of Marketing

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Research article

First published 2014-6

Authenticity is Contagious: Brand Essence and the Original Source of Production

George E. Newman, Ravi Dhar

Journal of Marketing Research

Open access

Review article

First published 2024-7

Brand Authenticity: A 21-Year Bibliometric Review and Future Outlook

Xiaoqing Li, Ming-Fook Lim, Aizah Nadia Aknie Ramlee [...]

Sage Open

Open access

Research article

First published 2023-7

When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account

Alessandro Biraglia, Christoph Fuchs, Elisa Maira [...]

Journal of Marketing

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