Sage Journals: Discover world-class research

Retricted access

Research article

First published 2025-11

Brand Preference on the Edge of Customer Engagement,Mental Accounting,Attitude and Customers’ Biasness: An ISM Approach for Financial Products

Laxmikant Pattnaik, Saroj Kumar Sahoo, Sandhyarani Sahoo

Management and Labour Studies

Retricted access

Research article

First published 2023-12

Should brands foster their Instagram account followers’ fear of missing out by posting ephemeral content?

Daniel Maar, Hajer Kefi, Mehmet A. Orhan

Recherche et Applications en Marketing (English Edition)

Free access

Research article

First published 2024-2

Event Engagement: Using Event Experiences to Build Brands

Teagan Altschwager, Jodie Conduit, Ingo Oswald Karpen [...]

Australasian Marketing Journal

Open access

Research article

First published 2025-11

Brand-to-Brand Engagement on Social Media: Typology and Implications

Denitsa Dineva, Zoe Lee, Federico Mangiò

Journal of Interactive Marketing

Open access

Research article

First published 2025-1

Finding the Right Voice: How CEO Communication on the Russia–Ukraine War Drives Public Engagement and Digital Activism

Kedma Hamelberg, Ko de Ruyter, Willemijn van Dolen [...]

Journal of Public Policy & Marketing

Open access

Review article

First published 2021-10

Exploring the Discursive Function of Hashtags: A Semantic Network Analysis of JUUL-Related Instagram Messages

Ganna Kostygina, Miao Feng, Lauren Czaplicki [...]

Social Media + Society

Retricted access

Research article

First published 2023-10

The Value of Brand Fans during a Crisis: Exploring the Roles of Response Strategy,Source,and Brand Identification

Hayoung Sally Lim, Natalie Brown-Devlin

International Journal of Business Communication

Retricted access

Research article

First published 2021-11

Adaptation and Extension of a Human Charisma Scale to Measure Non-luxury Product Brand Charisma

Jane E. Workman, Seung-Hee Lee

Australasian Marketing Journal

Retricted access

Research article

First published 2014-8

Brands and sociality

Nicholas Carah, Sven Brodmerkel, Lorena Hernandez

Convergence: The International Journal of Research into New Media Technologies

Open access

Research article

First published 2023-3

Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market

Risqo Wahid, Heikki Karjaluoto, Kimmo Taiminen [...]

Journal of International Marketing

Search results