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Articles (177)

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1-10 of 177 results for backfire effect

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Select article: The limitations of the backfire effect

Open access

Research article

First published 2017-7

The limitations of the backfire effect

Kathryn Haglin

Research & Politics

Select article: Candidate Repositioning, Valence,and a Backfire Effect from Criticism

Retricted access

Research article

First published 2022-11

Candidate Repositioning, Valence,and a Backfire Effect from Criticism

Andrew Gooch

American Politics Research

Select article: Why does debunking information fall on “deaf ears”? A study on the backfire effect of health rumor corrections among older adults

Retricted access

Research article

First published 2025-12

Why does debunking information fall on “deaf ears”? A study on the backfire effect of health rumor corrections among older adults

Chenyu Gu

Journal of Health Psychology

Select article: Carryover and Backfire Effects in Marketing Research

Retricted access

Research article

First published 1993-2

Carryover and Backfire Effects in Marketing Research

Barbara A. Bickart

Journal of Marketing Research

Select article: The Enhancing Versus Backfiring Effects of Positive Emotion in Consumer Reviews

Retricted access

Research article

First published 2020-4

The Enhancing Versus Backfiring Effects of Positive Emotion in Consumer Reviews

Matthew D. Rocklage, Russell H. Fazio

Journal of Marketing Research

Select article: When Disclosures Backfire: Aversive Source Effects for Personalization Disclosures on Less Trusted Platforms

Retricted access

Research article

First published 2022-5

When Disclosures Backfire: Aversive Source Effects for Personalization Disclosures on Less Trusted Platforms

Iris van Ooijen

Journal of Interactive Marketing

Select article: The Direct Effect of Managerial Responses: When Politeness Backfires

Retricted access

Research article

First published 2025-7

The Direct Effect of Managerial Responses: When Politeness Backfires

Haofeng Jin, Lili Wang, Yayuan Liu [...]

Production and Operations Management

Select article: When Debunking Scientific Myths Fails (and When It Does Not)

Retricted access

Research article

First published 2016-2

When Debunking Scientific Myths Fails (and When It Does Not)

Christina Peter, Thomas Koch

Science Communication

Select article: That’s Not So Bad,I’ll Eat More! Backfire Effects of Calories-per-Serving Information on Snack Consumption

Retricted access

Research article

First published 2019-1

That’s Not So Bad,I’ll Eat More! Backfire Effects of Calories-per-Serving Information on Snack Consumption

Andrea Heintz Tangari, My (Myla) Bui, Kelly L. Haws [...]

Journal of Marketing

Select article: Asking about the Worst First: An Examination of Contextual Effects in Factorial Vignettes

Retricted access

Research article

First published 2022-2

Asking about the Worst First: An Examination of Contextual Effects in Factorial Vignettes

Amelie Pedneault, Dale W. Willits

Sociological Methodology

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